Do you have a leading brand? If you are regarded as one of the premier companies in the world, or have a leading product brand, then check that the service you provide to your existing and potential customers meets their expectations. For example, if you supply luxury cars, then your customers are more likely to expect better service than other companies with ‘average’ brands. But do your callers get the service they expect? On a recent survey completed by ContactCenterWorld.com in most cases the answer is NO!