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A Welcome Call

We all know the power of the telephone in building and enhancing customer relationships, yet many companies fail to utilize this power to it’s full potential. One idea that has been used successfully is ‘welcome calls’ to new customers where you have a trained team to call up new customers and thank them for buying your products and welcome them to your company. For example, several credit card companies already do this to greet new customers and build a stronger relationship with them. During the welcome call they find out more about the customers needs and also re-enforce the benefits of the card and where they can be used. Sometimes they will offer special upgrades or additional benefits during the call and, the net result often shows that not only do customers stay with your company longer, they also spend more! Taking this proactive approach requires some investment, but the results can be staggering and worthwhile. Ask yourself this, when was the last time a company called you to find out how you were getting on with the new Dishwasher?, Credit Card?, Automobile?, Computer Software?, Vacation Booking?, Bank Account? – doesn’t happen very often does it! – so there’s an opportunity to set yourself apart and increase customer relationships.

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TIPS

If you, like many other companies, are trying to direct users to self service applications on the web, such as car reservations, holiday bookings, etc., and you offer better deals on the web, make sure the process for making bookings this way is easy... Read More...
September 19, 2020 5:00 AM
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I have lost count of the times agents/reps have said to me that the systems designed by the IT dept. are not user friendly. One of the best ways to illustrate this to the IT dept is to have them periodically sit by some agents and watch how they use ... Read More...
September 18, 2020 5:00 AM
 1516 
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