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Most contact centers record some customer information – the caller's name, interest, etc. However, few record feedback such as unsolicited comments about competitors, your own company, industry information, etc. If you can have your agents record other pieces of information for a week – even if they just make a note on paper if the systems do not accommodate unsolicited feedback – and see what happens. Chances are you will start to notice a whole wealth of useful information that your colleagues in marketing will thrive on. Try this one and let us know what happens! ContactCenterWorld.com
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