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Director, Call Center Saas Ops
Vice President, Application Development
Contact Center Supervisor
EVP Strategy & Business Development
VP, Product and Segment Marketing
Call Center Manager
When you take customer data on any form, be sensitive about what you consider to be mandatory. For example, if a customer chooses to contact your company by e-mail to complain when your telephone number is widely available, it may be unwise to request a telephone number to be a mandatory field to be completed on the e-mail form – there could be many reasons why the customer may be using e-mail – they may not have a telephone number, e-mail could be their preferred choice, they could be out of the country but using e-mail or they could have a speech impediment. If you want to be able to call them, ask, not demand, a telephone number.