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Getting The Marketing Message Right

Recently I sat through a very punchy and expertly produced TV commercial. It was all about e-business and how this company could help you achieve your business goals with a range of business solutions including hosting. The sad thing was that all the way through they were encouraging potential business customers to call a toll free number rather than getting on line and visiting the company’s web site etc. At the end of the advert they did briefly display a web site address but it was not the focus for response. I thought that this approach seemed to contradict what they are trying to get businesses to do! Make sure that your messages reinforce your solution, not conflict with them.

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TIPS

Here’s an idea we picked up years ago that still works well today. Once a week have the supervisors or team leaders walk around the contact center handing out small treats such as chocolate bars, ice cream (when it’s warm!), candies, etc. to every ag... Read More...
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I recall hearing a radio commercial promoting a new technology and suggesting potential customers call a toll free number with the name of the company after the 800 number i.e. Call us free on 1800 COMPANY NAME. I thought to myself how many people wi... Read More...
July 10, 2020 5:00 AM
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