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Vanity Numbers

Vanity numbers have been around for a long time. They are great ways to promote your telephone number but some caution needs to be taken as user acceptance and technology could add barriers to effective communication. For example, if you operated a plastic surgery clinic and advertised ‘To get some good looks call us on 1-800-NOTUGLY’, some potential customers may not be familiar with alphanumeric keypads and what you mean, others may not have letters on their phones and there is also, in some parts of the world at least, phones with different alphanumeric formats. A better ploy would be to print the vanity number with a traditional number next to it. For example, you could advertise with ‘call us on 1-800-NOTUGLY or 1-800-668 8459. Until we all have the same telephone keypads and are fully conversant with vanity numbers it may be worth the extra effort! ContactCenterWorld.com

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Act On Your Customer Intelligence
Rapid evolution of technology is really expanding the capability of the Contact Center, but is the customer information this provides being used to good effect in terms of service provided? Behavioural differences in different European markets or fr... Read More...
April 15, 2021 5:00 AM
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Auto Pilot Mode
Make sure your agents check they are able to deal with a call before taking down too much information. For example, when we called a major ISP with a question regarding local internet access in the US, despite explaining the query the agent went into... Read More...
April 14, 2021 5:00 AM
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