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Vice President, Product Strategy
Director - Patient Access and Care Coordination
VP Customer Relations
Next time you are preparing forecasts, add in a ‘what if’ factor. For example when planning resources to manage response from a direct mail campaign, add in a few ‘What If’ scenarios’ such as (1) What if the post gets mailed in one go rather than spread over a 2 week period? (2) What if the offer is so good we get twice as many responses as predicted? (3) What if the mailing gets 50% less response than expected? Always think of a few possible scenarios so that when the ‘What if’ happens you have a solution!