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Director, Sales Initiatives
Enterprise Sales Engineer
Assistant Vice President - Head of IT Customer Service
Operations Data Management Consultant
The Name Game
When you send your customers any correspondence that excludes the name of the sender, what does the customer think? Probably they will think ‘Does this company really care about me?’ By avoiding names, the company is probably telling you they don’t want you to contact them again. So, if your company has this as a policy, take into account what the customer will be thinking when they look at your correspondence!.