Loyal customers are golden but once you’ve found them, how do you keep them?
You often hear sales gurus say it’s easier to keep existing customers than to find new ones or they quote the 80/20 rule where 80% of a company’s business comes from 20% of its customer base. However, in a world with social media where negative viral customer comments can threaten an organisation’s good reputation, how do you keep your valued customers happy and prevent them from straying to the competition?
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You might find that you do all things already but why not translate them into a customer service manual, that can be shared with the rest of the organisation to stimulate shared learning and ensure best-practice procedures? It’s also a good opportunity to assess the underlying technology that underpins your contact centre operation, to boost efficiencies and customer satisfaction and keep those happy customers coming back for more.
About Colin Hay:
Colin Hay is an experienced senior executive with a background in software, media and mobile communications. Following a distinguished eleven year career in the British Army, Colin completed an MBA. He has worked for mobile giants Motorola, 02 and Three and is an Associate Fellow at Warwick Business School.
Puzzel (formerly Intelecom) builds on 20 years’ heritage. It was one of the first pioneers to develop a cloud-based contact centre. Puzzel also encompasses leading mobile messaging and mobile payments to deliver a flexible and customisable customer interaction platform to meet the needs of today’s omni-channel and mobile environments. Headquartered in Oslo, Norway, Puzzel employs over 130 people who are all passionate about delivering innovative customer interaction solutions for contact centres and mobile environments.
Published: Monday, March 12, 2018
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