"Trick" Question: Who work 24×7, engage customers and answer questions in a smart and fun way, give website tours, show relevant web pages, and never call in sick?
The Not-So-Trick Answer: Virtual assistants (VAs).
Also called virtual customer assistants, chatbots, avatars, and concierges, VAs help businesses wow customers with distinctive self-service, increase brand equity, and cut costs. eGain has compiled best practices for success in VA deployment. The article lists some popular ones.
VAs are not just toys or gimmicks. Done right with a proven technology that is part of a unified omnichannel customer engagement platform, they can generate true value for the customer and the business.
About Anand Subramaniam:
Anand Subramaniam is SVP of Marketing for eGain. Prior to eGain, Anand served as an executive in corporate and product marketing, as well as product management and pre-sales roles at companies such as Oracle, Intel and Autodesk as well as startups.
About eGain Corporation:
Omnichannel customer engagement solutions power digital-first experiences. Infused with AI, machine learning, knowledge and analytics, our platform helps clients automate and optimize customer journeys via virtual assistance, messaging, social, mobile, web, and contact centers.
Published: Tuesday, August 15, 2017
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