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Article : 5 Tips To Improve Your Site’s SEO In 2021


Author: Natasha Ramirez, Digital Marketer, Epic Marketing

You know the popular marketing phrase, "The best place to hide a dead body is page two of Google’s search results"? Well, it’s true. Unless you’re a desperate college student looking for an obscure source for your report, you’re probably sticking to the first page of the SERPs for most of your queries. And so are your customers. If your business is struggling to rank and get in front of the eyes of your potential customers, it may be time to rethink your SEO strategy.

If you get your business to the first page of Google, not only will you be able to start landing easy sales, you’ll dramatically increase the overall value and equity of your company. But SEO can be a costly, time-consuming, and difficult process to get right. But it’s something every business needs to do to succeed in 2021 and beyond. We’ve put together five tips that will help you and your business rise to the top of that first page of Google.

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Update Your Keyword List

You can follow your gut for a lot of things in life—but not when it comes to SEO. Your decisions should be informed by hard data, such as research into what terms your potential customers are actually searching for. Online tools can help you generate a list of keywords that will help you discover what your customers are (and aren’t) searching for. Once you have an updated and accurate list of keywords you should target, you can tailor your ads, landing pages, emails, and other copy to include those terms, which lets Google know to show that content to your potential customers.

If you’re unsure about how to properly do keyword research, reaching out to a marketer or SEO expert for their advice and guidance can help you get started. Since getting the proper keyword to target is the backbone of your SEO strategy, you want to make sure you’re doing it right. Even if you don’t have the budget for a full SEO team to do long-term service on your site, many SEO agencies and SEO freelancers are willing to do a bit of high-level keyword research and analysis for your company. They want to develop a relationship with you for possible future work, and you need a little advice until you’re in a financial position to employ their services—at this point in your business, it’s a strategy where everybody wins!


Don’t Ignore Your Blog

Long-form articles on your blog is a must-do SEO strategy in 2021. Not only does high-quality blog posts show you’re a serious competitor and thought leader in your industry, it also helps search engines understand your website better and show it to more potential customers. The content on your website’s blog needs to be relevant to your industry and helpful to your customers. Put yourself in your customer’s shoes and think (and research) the types of questions people in your target audience are asking. These are great opportunities for blog content.

If you have an article that used to be high up in the rankings, but isn’t performing as well recently, one way you can give your SEO a boost is to update it. Trying out new keywords, updating the statistics, and adding additional sections for Google to pull as featured snippets can all help your content’s SEO. You should also regularly be performing content audits so you can find other low-hanging SEO opportunities.


Local Traffic Will Be Your Bread and Butter

Around 46 percent of all Google searches are for local services. If you want your business to be competitive in 2021, you will need to focus on your potential local customers (and local competition). These are some of the most valuable Google searches since they’re most likely to be further down on the buying funnel.

For example, if you own a Sushi restaurant in Salt Lake City, Utah, people searching for "Sushi in Salt Lake City" will most likely want to go to your actual restaurant. While people simply searching for "Sushi" may simply want to learn more about the food, or are looking for a recipe. Focusing on ranking for those local search queries will bring you more business and get you more bang for your buck.

Taking advantage of local searches include:

  • Creating your Google My Business account
  • Targeting keywords with phrases like "near me", "tonight", and "today" since those imply local intent
  • Creating content around local events, news, and locations
  • Building pages on your website that target specific cities in your area


Don’t Ignore The Power Of Backlinks

Thinking like a PR agent should be a big part of your SEO strategy heading into 2021, because getting the word out around town about your business will require a bit of finesse and a lot of patience. Approaching local news and media about your business with a handful of story ideas they can cover can help get your business noticed and help catch people’s attention. Google sees backlinks from other websites essentially as a vote of confidence in the site—having more links that link back to your site will help you rank higher and get more traffic.

Having both an internal and external link building strategy in place needs to be a part of your overall SEO strategy—yes, it can be time consuming and expensive, but it’s worth it.

  • External Link Building. By getting other websites that are relevant to your intent to publish content that includes a link back to your own websites, external link building can dramatically improve your SEO rankings over time. It takes a lot of time to do this right (and can be frustrating at times) but will be worth it in the long run. For you to get SEO value out of this technique, your content needs to be high-quality and unique, and the link itself needs to be relevant to the article and work naturally with the rest of the content.

  • Internal Link Building. On the other side of the link building process is internal link building. The best thing about this strategy is that it’s easy for you to do yourself, and it's a free way to get an SEO boost. By placing relevant links on strategic anchor text across your own website, you can improve your website ranking and help Google better understand your site structure.

Since Google will be looking more closely at content and links in 2021, you need to make sure all of your link building efforts are above board. Don’t try to buy links. If you get caught (and you will), your site will take a big SEO hit and it will be harder than ever to recover and have customers find your business.


Improve UX/UI

Turns out, 88 percent of online shoppers who have a bad UX experience on a website never return. Your product may be what your potential customers are looking for, but if your website is difficult to navigate or makes it hard for your customers to actually order your product, they’re going to look somewhere else. When auditing your website for ways to improve your website’s UX and UI, you should look for:

  • Fast loading times
  • Intuitive interfaces on desktop and mobile
  • High-quality images and fonts
  • User-friendly URLs and sitemap
  • Easy to navigate dashboards
  • Keyword-rich and relevant content headlines

Make sure you do extensive testing to see which features and layouts perform better with your customers than others. Focus on bounce rate and session duration to see whether something is working better than others in your A/B testing—one study suggests your bounce rate to be in the 26 to 40 range.

SEO can be difficult to understand at times, but it’s a crucial part of your marketing strategy that should never be ignored. Taking the time to understand what the data is telling you, and making informed decisions from the numbers will help you not just understand your audience better, it will also help more people discover your business.


About Epic Marketing:
A marketing agency specializing in helping clients increase their online revenue.
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Today's Tip of the Day - Pound-Hash-Number!

Read today's tip or listen to it on podcast.

Published: Wednesday, March 10, 2021

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2021 Buyers Guide Analytics

Page: 12

2Ring Dashboards & Wallboards
2Ring Dashboards & Wallboards is a software solution that empowers business users and supervisors to deliver information in real-time to every screen.

Information means data from multiple data sources and built using various content types. Cisco Contact Center data (all platforms), CUCM huntgroups (Cisco CallManager), and ServiceNow belong among the most often used data sources, but the application support many additional data sources (Amazon Connect, Genesys PureEngage, Salesforce) and is flexible enough for business users to add or change pictures, web-content, include weather information and forecasts or YouTube videos and streams on the fly.

A screen does not only mean a large plas...
(read more)


CardBoard: Real-time data, shows the most important KPI’s in your Contact Center.
Built for data | Designed for business | Empowers teams

Acqueon Technologies Inc.

Acqueon's AI-driven conversational engagement software enables sales, marketing and service organizations to engage in emotionally connected dialogs with customers via their channel of choice for significantly improved results. The Acqueon suite adds multichannel campaign management, contact center analytics, desktop, and CRM connectors for your contact center software of choice, including Amazon Connect, Cisco, Nice inContact, and Twilio. Acqueon conversational engagement software leverages the Acqueon IQ platform to aggregate data from the various applications, assemble rich customer contexts, and drive next-best-action using powerful statistical and predictive models.

BPA Quality

Call Center Quality Monitoring
Outsourced call center quality solutions including Multi-lingual, Multi-Channel Quality Monitoring, Call Center Consulting, Psychometrics & Analysis of Customer-Agent Interactions, Cloud-based Quality Analysis Software configured by Needs, Virtual & In-person Training, Speech Analytics & Speech Analytics Management.

Call Tracking Metrics

Automate insights from all your customer communications

There's no better way to get to know your customer than through their own communications with your brand. Gain a strategic advantage and a thorough understanding of your customer's full journey with a complete suite of conversation intelligence tools and features. Measure customer sentiment, automatically identify and score qualified conversations, and give strategists everything they need to knock their campaigns out of the park.

Use conversation analytics to:

• Build your ideal customer profile
• Optimize your sales and customer service processes
• Maximize your resources to focus on quality conversations
• Identify trends and customer sentiment in real-time


CallFinder speech analytics
CallFinder® is a leading provider of cloud-based SaaS speech analytics, automated call scoring, and speech-to-text transcription technology with sentiment analysis. Our easy-to-use solution is designed to help businesses and contact centers automate quality monitoring to improve agent performance and provide a superior customer experience.

With CallFinder, you get…

100% visibility into agent-customer interactions
100% monitoring of interactions, up from only 5-10%
Scalability of QA reviews with the same size QA team
CallFinder isn’t just your average speech analytics provider. When you work with us, you get unparalleled, continuous support through our MyAnalyst managed client servic...
(read more)

ComSys S.A.

CCube for Business Intelligence
CCube by Comsys is a business intelligence application, developed for enterprise contact centers. It delivers powerful, and dynamic reporting that enable managers to gain insight into their business. CCube is natively compatible with Aspect Unified IP and Cisco Unified Contact Center (UCCE/UCCX) platforms
Comsys is a provider of οmnichannel customer engagement solutions that assist companies around the world in delivering unique customer experiences. For the last 15 years, Comsys designs and implements complex projects for clients from the outsourcing, financial services, telecommunications, and retail sectors. Comsys enjoys strategic partnerships with technology vendors like Cisco®, Aspect...
(read more)

Consilium Software

Consilium UniInsight™
The days of ‘business as usual’ are a distant memory for most of the world. And when it comes to contact centers, balancing between contact channels, deciding which agent locations or teams are doing well, working out how your customer satisfaction is being impacted by the less-than-perfect work environments of ‘lockdown’ agents…leaders are often at a loss when trying to get such insights from their contact center data. As the technology and business landscape changes, so too must the contact center reporting and analytics solutions that power decision making and performance management. With the new release of Consilium UniInsight™, we have tried to deliver contact center reporting and op...
(read more)


CROSSCRM.CX - CRM Dataviz Module
CROSS-CRM manages daily interconnection with your CRM tools to centralize data and analyse CX on all channels, and is able to provide deep analytics insights.

All the Kpi’S are here for precise control of your Customer Relationship : Interactions - Quality - Satisfaction - Campains forecast MyClient

Filters, Data Extraction, Custom Views, dates sheets, email subscriptions, xls Extracts, images, pdf

PLUS ! Automated extracts
for integration to third party applications.


Daisee builds technology that empowers people to solve problems by making interactions simple and smart so they can have a more significant impact, be more productive and be better at what they do. We believe incremental improvements carry huge potency and provide exponentially greater change for the better.

Genesys customers can now automate risk and quality management using Daisee’s speech and sentiment analytics and remediation workflow software. Daisee helps improve customer experience, ensure regulatory compliance, identify missed commercial opportunities & training requirements as well as provide valuable insights back to the business directly from the frontline – the true voice-of-...
(read more)


Powered by AI, DialogTech’s DialogAnalytics analyzes conversations to provide marketing and sales teams a wealth of insights for smarter optimizations. With the power of conversation intelligence, you can learn which channels, ads, keywords, and webpages drive the best sales calls, if the caller converted, and more.

AI analyzes how calls are handled at locations and call centers to detect issues that negatively impact ROI. See what percentage of calls go unanswered and who is best (and worst) at converting callers to appointments and customers. Get email alerts when phone leads are mishandled at locations so those leads can be called back right away.

With DialogAnalytics, you can get a...
(read more)

eGain Corporation

eGain Analytics
eGain Analytics makes it easy to measure, analyze and refine your contact center operations, knowledge and web customer experience. Create informative reports, charts and dashboards effortlessly. Slice-&-dice the data in any number of ways and use it to manage the business effectively.

1. Operational Analytics™ empowers the business to measure and manage the call center directly and without IT involvement.
2. Knowledge Analytics™ provides insight for eGain’s knowledge and AI applications.
3. Digital Analytics™ measures contact center performance within eGain’s digital channel applications.
4. Journey Analytics™ captures customer behavior on the website—identify the churn points and cre...
(read more)

eGain Corporation

eGain Analytics
eGain Analytics makes it easy to measure, analyze and refine your contact center operations, knowledge and web customer experience. Create informative reports, charts and dashboards effortlessly. Slice-&-dice the data in any number of ways and use it to manage the business effectively.

ethosIQ, LLC

ethosAnalytics leverages data to provide business intelligence to enhance the customer experience and beyond. The analytics dashboards are customized based on client needs. ethosAnalytics enables data-driven decisions in seconds or minutes - not days or weeks.

Lieber & Associates

Contact center Analytics and Metrics
Lieber & Associates provides services to develop, interpret, and improve contact center metrics and analytics. The firm's experience spans forecasting, customer service, order-taking, lead-qualification, sales, segmentation, media-source-tracking, and testing design. L&A's president pioneered segmentation for telephone scripts and the tri-level service level metric. He brings broad analytics experience to contact centers.


CSAT.AI measures if the customer’s questions were answered, how empathetic was your agent and the customer’s sentiment to predict a CSAT score without pesky surveys, all in real time. QA is modernized and the CX game is improved - no matter if your agents are at their home or your office.

CSAT.AI automates QA, analyzing 100% of text, email and chat interactions. Without spreadsheets or manual entry, managers have comprehensive data to guide decisions - no need to even be in the same location!

CSAT.AI helps you protect your company and your people. Did a customer just threaten to sue you or abuse your agent? Now you know with real time push notifications.

CSAT.AI provides granular details by issue (delivery delay etc) or agent score.

Noble Systems

Noble IQ
Turn business insights into actionable intelligence. Noble’s IQsolutions provide you with rich and robust customer data that can transform your business. Automate decision making and campaign management and refine the quality of interactions with precision and efficiency. We have developed proprietary and patented tools to help you make sense of data on your current operations and then help you make strategic decisions to improve performance and efficiency. Identify who your best customers and prospects are and the ideal methods to reach them. Understand what types of campaigns work best for your business and how to optimize underperforming campaigns. And nake real-time decisions rather than looking back to see what went wrong.

OpsTel Services

With OpsTel VIEW™, you are able to monitor and immediately audit your agent profile data for accuracy and compliance across the entire contact center solution stack.


*OpsTel VIEW™ tracks down unused stale profile licenses and provides clients with detailed audits explaining their location, current and historical status
*Comprehensive audit across the enterprise, it only takes 10 minute
*Provides a view in to the data accuracy of agent profiles across multiple applications
*Drastically speeds up audit and validation processes
*Validates actions to implement for profile data integrity issues across multiple applications
*Can also assist in ensuring access level compliance...
(read more)


SIP-Trunk Demarc Monitor
Analyzes SIP signalling and RTP audio stream of every call passing through the network demarcation point. Provide a real time 24/7/365 network baseline database that contains the IP bandwidth, call traffic of up to 128 voice groups, Call Detail Record (CDR), call blockage and MOS voice quality. All information are displayed in SIP-Trunk dashboards and are used in many applications, such as Telco collaboration, UC/CC analytics, Work Force Optimization (WFO) and caller identification.


Social Media Analytics
Social media analytics is the practice of gathering data from blogs and social media websites and analyzing that data to make business decisions.

Typical objectives of Social Media include increasing revenues, reducing customer service costs, getting feedback on products and services and improving public opinion of a particular product or business division.

Key the activities involved:

Analyzing net sentiment score
Qualitative and quantitative of sentiment analysis
Measure the emotions (6 Emotions) of the consumers
Mapping out all potential advocates
Measuring a nationwide consumer sentiment
Unlimited data extraction & cleaning
Customized positive and negative keywords
Qualitative and quantitative insights & report writing
Measuring the consumer sentiment
Page: 12

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