Cookie Preference Centre

Your Privacy
Strictly Necessary Cookies
Performance Cookies
Functional Cookies
Targeting Cookies

Your Privacy

When you visit any web site, it may store or retrieve information on your browser, mostly in the form of cookies. This information might be about you, your preferences, your device or used to make the site work as you expect it to. The information does not usually identify you directly, but it can give you a more personalized web experience. You can choose not to allow some types of cookies. Click on the different category headings to find out more and change our default settings. However, you should know that blocking some types of cookies may impact your experience on the site and the services we are able to offer.

Strictly Necessary Cookies

These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site may not work then.

Cookies used

Performance Cookies

These cookies allow us to count visits and traffic sources, so we can measure and improve the performance of our site. They help us know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies, we will not know when you have visited our site.

Cookies used

Google Analytics

Functional Cookies

These cookies allow the provision of enhance functionality and personalization, such as videos and live chats. They may be set by us or by third party providers whose services we have added to our pages. If you do not allow these cookies, then some or all of these functionalities may not function properly.

Cookies used




Targeting Cookies

These cookies are set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant ads on other sites. They work by uniquely identifying your browser and device. If you do not allow these cookies, you will not experience our targeted advertising across different websites.

Cookies used


This site uses cookies and other tracking technologies to assist with navigation and your ability to provide feedback, analyse your use of our products and services, assist with our promotional and marketing efforts, and provide content from third parties


Here are some suggested Connections for you! - Log in to start networking.

Aris Paolo Roberto
Business Development Manager
Nikola Cocovic
Head of Partnerships
Mohammed Albadrani
Security System Coordinator
Heriadhi Waskitho
Quality Auditor
Bryan Anggraita
Head of Customer Operations and Branch Mgt

Article : Acquiring New Contact Centre Technology - Part 5



A successful implementation happens when the supplier works closely with the client company as a partnership, not as a vendor/purchaser. The client company also needs to be committed to the project at the highest level, and must have the right resources allocated. This includes a project manager who understands telephony and knows how to deal with the large carriers. The project team should also include someone capable of understanding the business needs and translating them into technical specifications, as well as taking technical capability and understanding its benefit to the company in business terms.

The implementation of a new customer contact system for a contact centre is an opportunity to make significant change to customer service levels. Many companies choose to replicate their current configuration directly in the new system to reduce risk – which is a perfectly valid approach. There is less training required, less testing required and implementation is usually quicker as there is less analysis and design required.

Problem is – once the implementation is complete, very few companies go back and make the changes required to fully leverage the capabilities that the new system provides, which results in a missed opportunity.

The implementation of a customer contact system should not stop at go-live. There needs to be a follow-up phase where the current operation and customer service offering is reviewed with a view to leveraging the capabilities of the new technology. Without this you are in danger of buying a sports car to only do the grocery shopping.

Customer requirements are constantly changing with different service channels and different expectations. Not so long ago, callers hated IVRs & wanted to speak directly to a person – now research shows that callers are much more tolerant of IVRs but expect to get their query resolved at first point of contact.

Technology is also changing, with vendors building in more and more functionality with every upgrade. Technology no longer caters only for voice, it caters for email, chat, social media and a variety of other channels too. Customers expect to be able to transfer from one channel to another at any time and have the entire history of the interaction transfer with them so they don’t need to repeat themselves.

With the constant change in customer expectation and technical capability, the gap between customer, service provided and technology will widen over time – and often over a very short time. There is a need to constantly review all aspects of the contact centre and make changes to ensure that this gap remains small and customers are provided with the service they expect. Reviews of this nature are best undertaken by an external organisation that specialises in this field (such as Contact Centre Action), and has visibility of the industry as a whole.

This has been the last article in this series. Web site –

About Steve Pels:
Director of Operations at Contact Center Action

About Contact Centre Action:
Company LogoThe services provided by Contact Centre Action, and the experience we have is unique in the market today. In operation since 2003, we can provide the total solution to your contact centre consulting and recruitment needs. We have ‘hands on’ operational experience in training, operating and managing contact centres. We don’t just teach and understand the theories, we have practical experience in managing staff in this often high-pressure environment. This experience includes recruiting, customer service, metrics and measurements, staff retention, process improvement, cost reduction, contact centre relocation and centralisation. We have independent knowledge of a variety of technologies from multiple vendors, including ACD, IVR, workforce management, call recording, CTI, speech recognition, biometric verification, quality management, performance management, customer surveys, outbound diallers and speech analytics – in both on-premise and hosted environments. We are totally independent. We do not sell technical solutions, neither do we have any commercial relationships with any
Company Facebook   Company Twitter   Company LinkedIn   Company Profile Page

Today's Tip of the Day - Can You measure It?!

Read today's tip or listen to it on podcast.

Published: Monday, June 27, 2016

Printer Friendly Version Printer friendly version

2024 Buyers Guide SaaS Solutions


Agent Traffic Visualization
Gather network traffic from multiple agent's desktops, both on-site and remote, and produce an analytics from the network layer. This can quickly identify and resolve any connectivity issues encounter by agents.

Also tracks all RTP media streams, provide bidirectional measurement of Jitter
latency, packet loss and more....




About us - in 60 seconds!

Submit Event

Upcoming Events

The 19th Asia Pacific Annual Best Practices Conferences are here! Meeting Point for the World's Best Contact Center & CX Companies Read More...
The 19th World Final Annual Best Practices Conferences are here! Meeting Point for the World's Best Contact Center & CX Companies Read More...

Newsletter Registration

Please check to agree to be placed on the eNewsletter mailing list.
both ids empty
session userid =
session UserTempID =
session adminlevel =
session blnTempHelpChatShow =
session cookie set = True
session page-view-total = 1
session page-view-total = 1
applicaiton blnAwardsClosed =
session blnCompletedAwardInterestPopup =
session blnCheckNewsletterInterestPopup =
session blnCompletedNewsletterInterestPopup =