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Article : Customer Service in the Next 5 Years – It’s all about Value and Experience

Workforce Management Consultant
Calabrio
Add Contact

#contactcenterworld, @Calabrio

In the next five years exceptional customer service will outpace products and price when it comes to corporate success. Shep Hyken, in a Forbes article, quotes,[i] "value and experience continue to trump price" as a trend during 2017 and recent research by global analyst firm Forrester[ii] goes one step further claiming that 72% of businesses name improving customer experience as their top priority. This should come as no real surprise. Just look at the shift in contact centers, from traditional measurement metrics such as average handling times (AHT) to first contact resolution and the emphasis placed on listening to what customers really want to drive meaningful service improvements.

The truth is that consumers are looking for the whole package. Good products and competitive prices are a given, it’s the way they are delivered and after-sales service that can make or break customer loyalty.

It’s time to take a closer look at the customer experience your organization is delivering. Focus on the following five areas to ensure exceptional customer service:

1. Be powered by service – today’s super-connected world has created a sense of urgency that has revolutionized consumer behavior. Customers demand and expect round-the-clock service and immediate answers to their queries. This is particularly true of the younger generation. Those in the 18-34 age bracket are more likely to quit a brand due to a poor service experience. It is this same millennial generation which turns to social media when they are not happy, with 47% of 18-34 year-olds admitting to using social media to complain compared with 12% in the 55+ age group![iii]

These are statistics that have not been lost on online shoe and fashion retailer Zappos.com which has built a whole corporate culture around doing whatever it takes to make customers happy. There are no limits on the number of customer service calls and no KPIs around call handling times. Every sales and contact center representative focuses 100% on creating an amazing customer experience

2. Omnichannel is the new multichannel - email, Chat, social media, Skype, mobile? Most organizations now operate a multichannel contact center but the modern consumer wants a consistent, satisfying and effortless experience, every time, whatever the device or communications channel. This is where omnichannel comes into its own – providing a seamless, integrated customer experience from beginning to end.

What is more, consumers want their favorite brands to recognize their buying history and previous interactions, across multiple platforms. Some of the world’s most successful companies, such as Amazon, are masters of omnichannel and their business depends on picking up on every touch point of a customer’s journey. For example by personalizing sales offers on the website or directly into the customer’s inbox, suggesting relevant additional products at checkout and implementing effective automated complaints handling

3. Self-service is the way to go - customers don’t want to spend time with your agents. They want a simple, convenient and low effort resolution to their issue. The latest online solutions include self-service capabilities that customers can use to find out information, ask questions, look up their bank balance, pay their utility bill, book a holiday, buy that must-have pair of shoes or return a faulty kettle at a time that suits them, without having to speak to a single human being.

However, when they do need to speak to an agent, make telephone conversations a pleasure in themselves by targeted training and coaching to ensure agents have high competence levels and are there to manage complex enquiries.

4. Automate routine tasks - IVR, self-service, Artificial Intelligence and Chatbots automate routine tasks leaving agents and customer service representatives free to devote time to more complex tasks or sensitive enquiries requiring the human touch. Automation tangibly enhances the customer experience.

Take Web Chat, the latest technology solutions automatically flag up how customers want to interact, and the beauty of Web Chat is that well trained and skilled agents can handle multiple conversations at once leading to faster response times and enhanced customer satisfaction levels. Similarly, Chatbots, especially when combined with applications such as Facebook Messenger, can provide anything from automated subscription content such as weather and traffic updates, to customized communications including receipts, shipping notifications and live automated messages - fast.

Consider maximizing workforce management (WFM) functionality to schedule the right-skilled agent to answer the right channel and achieve near-perfect contact resolution.

5. Humanize the workplace - research from consulting firm ISM Inc[iv] found that 90% of consumers confirmed an agent’s perceived happiness directly affected their overall customer experience. Therefore it pays to keep staff happy and engaged. Outline their goals clearly and give them the tools and autonomy to do their job. Why not introduce some gamification techniques to acknowledge good performance publicly? Combine this with good training and meaningful career paths to make a difference. This is where the latest WFM solutions can help by providing one unified, central repository for training plans and record management.

Take a step back, put yourself in your customers’ shoes and see what their experience is really like. You might need to overhaul your approach to customer service completely or perhaps a few simple tweaks will suffice. Either way, make the customer experience your top priority to retain your most valued customers and best talent.

#contactcenterworld, @Calabrio


About Ben Willmott:
Ben is a WFM consultant for Teleopti with ten years’ experience in the contact centre software industry, involved with technical installations before consulting and pre sales support. Since joining Teleopti a year ago he has worked on implementations of Teleopti WFM with Omni-channel routing platforms and other WFO software.

About Calabrio:
Company LogoCalabrio is revolutionizing the way enterprises engage their customers with Calabrio ONE, a unified workforce optimization (WFO) suite—including call recording, quality management, workforce management, voice-of-the-customer analytics, and advanced reporting—that records, captures and analyzes customer interactions to provide a single view of the customer, and improve the overall agent and customer experience.
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Today's Tip of the Day - The 3 L’s

Read today's tip or listen to it on podcast.

Published: Thursday, September 28, 2017

Printer Friendly Version Printer friendly version

2020 Buyers Guide IVR

 
1.) 
Call Center Studio

Call Center Studio
Call Center Studio is the world’s first call center built on Google and is one of the most secure and stable systems with some of the industry’s best reporting. It is one of the most full-featured enterprise grade systems (with the most calling features, one of the best call distribution, outbound dialing features and integrations—including IVR, AI Speech Recognition, blended inbound/outbound calling and includes Google’s new Dialogflow and Speech API. Call Center Studio is the absolute easiest to use (with a 10 minute setup), and is the price performance leader with lower equipment cost and less setup time.
PH: +1 512-872-7565

2.) 
Computer Data Services, LLC

VIRTUAL PBX
Get the benefits of an expensive, on-premise telephone system without the high price tag and annoying maintenance.

- Never miss another phone call
- No more busy signals
- Feature rich
- Answer your calls from anywhere
PH: 216.662.5870

3.) 
Megacall

Virtual Switchboard
Megacall provides a fully customised Virtual Switchboard software for all companies (including IVR service). No matter the size of your business, our services adapt to the needs of each client.

Are you looking for a more effective way to communicate with your customers? Discover the advantages of using the IVR and how it can help in your communications.
PH: +34 952 667 511

4.) 
MightyCall

MightyCall's IVR that will increase your business’s efficiency at a fraction of the cost of a secretary. Your auto-attendant is designed to:
- Greet callers
- Deliver necessary information
- Forward calls to the appropriate extension
- Take human error out of the system
PH: +1 (888) 256-8312

5.) 
Nuxiba Technologies

CenterWare
Provide your customers with an effortless self-service experience. Easily create menus using predefined or custom prompts and data dips and route customers to live agents when needed.

Enable your customers to make payments and access information 24/7 at their convenience. Request a quote or live demo today.

6.) 
OpsTel Services

SPEED
The SPEED solution solves for service level issues while cost optimizing the environment with automation.

Provides an enhanced way to speed up & optimize invoking temporary agent skills configuration changes into the contact center environment.

Speed allows you to schedule both future changes & temporary changes that auto-revert back to the original state when scheduled time expires.

Speed features:

*Automated / Scheduled Temporary Agent Skills Configuration Management
*Immediate Temporary or Reoccurring Schedule Skills Configuration Changes
*Easy to Use/Operations Administration Focused
*Descriptive Monitoring Activity Dashboard
*Detailed “End to End’ Audit Trail and Performance Monitoring
PH: 1+480-435-9390
 

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