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Article : Five Ways to Manage Social Media With a Capital “M”

Mastering management issues around social media is fast becoming a priority for business leaders in all sectors. Michelle Leavesley, Marketing Manager of CrowdControlHQ describes five ways to manage social media effectively with a capital "M".

1) Back to Basics

To understand the nature of social media it is important to find out how audiences respond to the content provided. What do they like and what do they dislike about the content? It is worth revisiting the trends associated with social media accounts and evaluating the ratio of outbound content versus inbound customer service queries.

2) Choose the Right Channels

Organisations should check whether their social media channels are providing the right environment for the right audience. For example, many business-to-business (B2B) companies report that their Facebook pages are less about customer engagement and more about supporting their websites through advertising and promotion. Whereas at the opposite end of the scale business-to-consumer (B2C) brands are finding an increasing number of customer service enquiries being posted on platforms like Facebook, raising the issues of response times, transparency and in some cases, crisis PR.

There has been a drive in the UK to rename "customer call centres" to "customer experience centres" as more social media customer service representatives are appointed to manage the influx of inbound activity. Many public service organisations, including the police,are responding to the public demand for contact via different channels with social media being integrated into emergency 999 centres. Therefore, be sure to focus on the right channels for your audience.

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3) Stay Safe

The recent cyber attack on Sony was one of the biggest security breaches of the decade. It followed "the snappening", a security breach of Snapchat which left many teenagers too embarrassed or shy to seek help, as well as the webcam security breach, allowing hackers to see right into the heart of British homes. It is not just big brands that are suffering unwanted attention. Businesses need to review security to protect themselves not only against hackers but also from security blunders caused by well meaning, if misguided employees or brand advocates.

4) Effective Collaboration

There are many ways to increase reach and improve social media effectiveness, with one of the most important being collaboration across internal teams. As customer service enquiries increase, response teams can experience severe growing pains. In one example, a customer service enquiry linked to a leisure centre swimming pool on a Sunday afternoon ended up taking nearly two weeks to resolve and generated 17 emails across 8 members of staff.

The problem arose because there was no clearly defined route for the query and the delay in response resulted in the customer turning to the press to vent their frustration. The inbound query should have been automatically forwarded to someone who was on duty that weekend with a protocol in place to respond appropriately.

5) Analysing Social Media

Too many social media managers are still being evaluated entirely on the number of followers or page likes rather than engagement and effective reach metrics. Having a top end modern social media risk management and compliance platform in place enables teams to really sharpen the focus and impact of social media activity. Analytics can provide strong return-on-investment (ROI) information, helping to secure additional investment and resources as well as highlighting what is working and what is not in the day-to-day delivery of social media.

Take back control and make social media an essential part of the education and innovation of your business during this year and remember to manage social media activity with a capital "M".

About Michelle Leavesley:
Michelle Leavesley is Marketing Director at CrowdControlHQ, creator of the UK’s leading social media risk management and compliance platform. Michelle also lectures in MSc Marketing Communications at Birmingham Business School. She is passionate about social media and brand management and would love to hear from you at @CrowdControlHQ or @leavesm.

About SoCrowd:
CrowdControlHQ is a UK social media risk management and compliance platform. The online technology delivers social media control and compliance features, in parallel with social engagement and analytics. CrowdControlHQ was launched in 2009 and has received backing from angel investors including Midven and Finance Birmingham. CrowdControlHQ services over 125 different clients across the public sector, finance and legal sectors plus many household brands including Experian, Serco and Taylor Wimpey.
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Today's Tip of the Day - Don’t Over Glamorise Your Job Adverts

Read today's tip or listen to it on podcast.

Published: Monday, March 16, 2015

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2021 Buyers Guide Help Desk Software

eGain Corporation

eGain CallTrack™
eGain CallTrack™ is a dynamic call tracking and case management solution that helps companies provide quick, high-quality, and cost-efficient resolution of customer issues across traditional and emerging interaction channels. It is one of the many innovative customer interaction products in eGain Solve™ suite, the unified customer engagement and knowledge management software suite, which helps businesses transform their traditional call centers into omnichannel customer engagement hubs. eGain CallTrack will enable you to track, manage and resolve cases and maintain service level agreements (SLA), across channels.


Happitu is your customer support team’s personal coach. It guides your team through every interaction with custom workflows, responsive scripting, and dynamic help topics.

Documentation in Happitu is automated, detailed, and consistent. Go beyond handle times and service levels with the rich insights of Happitu – from granular interaction data to aggregate data and trends – you get the complete CX journey!

We intentionally built the Happitu Workflow Designer with your customer support team in mind. Using our intuitive tools that provide quick and safe iteration, you eliminate the need to involve IT or Development. Yes, you will no longer have to dread submitting a change request to Devin from IT!

Try it free for 45 days!


Knowmax is an omnichannel knowledge management platform. Our mission is to transform contact centers into resolution centers and drive customer self service.
The platform is an industry-agnostic enterprise-grade knowledge platform with components helping in easy findability of actionable information at the right time across the desired touchpoint.

Nuxiba Technologies

Nuxiba's Help Desk Software is ideal for delivering top-level contact help desk services. It not only tailors to your existing technology resources but also allows you to set staff priorities that forward clients to the most knowledgeable agents.

Give personalized assistance, and analyze performance with our real-time monitoring, recording, and reports. Integrate Salesforce or VTiger CRM systems, be TCPA compliant, protect your cardholder's data during calls, and more!

Request a quote or demo today and start the journey to increase your first-contact resolution percentages in less than three months!


OneDesk's software combines Helpdesk & Project Management into one application. No need to purchase, integrate and switch between applications. Your team can support your customers and work on projects in one place. Aimed at SMBs as well as departments at large enterprises, OneDesk is frequently used by project managers, customer service, IT, professional services and more. This easy-to-use, feature-rich, and highly configurable software can manage both ticket & task workflows.

Teckinfo Solutions Pvt. Ltd.

ActivDesk Help Desk Software
ActivDesk Help Desk Software is an intelligent ticketing software for multi- channel customer interaction & engagement. It streamlines the entire ticket management process. With its SLA & escalation management, it enables your help desk to deliver enriching customer experience.

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