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Article : How Gamification Can Help Motivate Agents

#contactcenterworld, @novelvox

It is widely acknowledged that, despite the best efforts of empathetic managers, a large proportion of the tasks assigned to agents are repetitive, inflexible and monotonous. Unfortunately, this is the nature of the work, but it’s also an unintended result of the drive to increase efficiency. Since staff wages represent up to 70% of the total operating costs, it’s important for contact centres to focus on ways to motivate their staff, encourage them to increase productivity and deliver results for the business.

These stern processes, prescribed agent scripts and practical performance measurement systems are to be thanked for the increase in contact centre productivity, and also help to keep costs under control. Yet in many cases, agents are unhappy about these things, as they feel undervalued as individuals and consequently lose motivation. In order to promote a positive brand image, it is essential that you offer good customer service, and a dissatisfied team of agents can damage this. 

Although the name may suggest that this is a game, like you might play on a smartphone or tablet, rest assured, this is not the case. The idea of Gamification is that the system applies elements of gaming to non-game content, with the aim of making it more attractive to users. At its heart, it combines enjoyable gaming principles such as competition, fun, teamwork and reward and applies these to non-gaming activities; such as contact centre work.

Gamification has proven successful when used in contact centres to engage and motivate staff. If used effectively, it can increase agents’ job satisfaction, improve performance, and generate a more positive atmosphere in the workplace. The system includes incentive schemes and competitions as well as the publishing of performance metrics. Needless to say, this fits perfectly with the current digital climate.

One of the many features Gamification has to offer is instant feedback. The system will recognise and record an agent’s achievement as soon as they successfully complete a task assigned to them. This transparency makes it easy and fun to use for running competitions, as individuals or teams can constantly compare their performance to that of others, and goals can be updated at anytime to encourage optimum productivity. Award ‘badges’ display recognition for good work and for achieving set targets.

Of course, such competition can lead participating parties to become extremely competitive, so to ensure the competition remains friendly and healthy, Gamification encourages collaboration.

The system can also be used to train new staff through e-learning: a platform which rewards agents for successfully completing various training activities. This feature can help to reduce training costs and allows for greater flexibility, since agents can undertake the training at times that fit most conveniently into their schedule, giving them more control over their learning.

Happy agents= happy customers. It’s as true as it is cheesy, and Gamification has a huge role to play in balancing the equation.

#contactcenterworld, @novelvox


About NovelVox:
Company LogoEstablished in 2008, NovelVox offers flexible Contact Center Unified Agent Desktops, Supervisor Desktops, Contact Center Wallboards, CTI Connectors, Agent Scripting Tools and other contact center applications for customers of all sizes, ranging from Enterprise Organizations to more dynamic customer-centric companies. These products support Cisco Finesse, Avaya and Genesys. NovelVox is a provider in the Contact Centre Desktop Agent space. It is accredited by Cisco as a Preferred Solution Provider. It has offices in India, UK, USA, KSA & UAE and it has clients in 80 plus countries. It provides industry-specific solutions in Healthcare, Government, Banking and Finance, Credit Unions, Retail & Telecom Contact Centers. NovelVox provides the Ready Integrations of your contact center application with all major CRM, ticketing software, bespoke applications, internal database or your legacy systems like Epic, Salesforce, Service Now, Microsoft Dynamics, Jack Henry, Symitar, Cerner, Zendesk, Tibco, Oracle, Citrix, Siebel, FIS, SAP, Fiserv etc. It offers exclusive agent desktop for Credit Unions. NovelVox’s Cisco Finesse Gadget Designer Studio is the only GUI based Cisco Gadget Designer tool that allows to create or edit agent desktop with a drag & drop designer Tool.
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Today's Tip of the Day - Network Based Contact Center?

Read today's tip or listen to it on podcast.

Published: Tuesday, February 6, 2018

Printer Friendly Version Printer friendly version

2024 Buyers Guide IVR

 
1.) 
Premium Listing
Call Center Studio

Call Center Studio
Call Center Studio is the world’s first call center built on Google and is one of the most secure and stable systems with some of the industry’s best reporting. It is one of the most full-featured enterprise grade systems (with the most calling features, one of the best call distribution, outbound dialing features and integrations—including IVR, AI Speech Recognition, blended inbound/outbound calling and includes Google’s new Dialogflow and Speech API. Call Center Studio is the absolute easiest to use (with a 10 minute setup), and is the price performance leader with lower equipment cost and less setup time.


2.) 
Computer Data Services, LLC

VIRTUAL PBX
Get the benefits of an expensive, on-premise telephone system without the high price tag and annoying maintenance.

- Never miss another phone call
- No more busy signals
- Feature rich
- Answer your calls from anywhere

3.) 
eGain Corporation

eGain SmartIVR
eGain SmartIVR is an over-the-top solution to modernize IVR systems. Businesses can offer smartphone callers an easy choice to resolve queries via digital messaging and intelligent self-service. And they can optimize the IVR experience with end-to-end analytics.

4.) 
PEC Telecom

Virtual Phone Numbers (DID) and Business VoIP Phone Service
Whether a customer is running a Call Center business, an IVR system to take phone orders or a voice mail service bureau, he still needs inbound lines and access numbers (DIDs). These lines and DIDs give customers the ability to call in and use the service. Traditionally, these lines and DIDs were obtained through the local telephone company (i.e. Verizon, AT&T or Time Warner) and a company could only purchase numbers with area codes in the region the system resided. With VoIP, this has changed.

DID Live is an IP DID service that allows you to accept incoming calls via VoIP as an alternative to standard digital or analog lines. The service provides the same quality of sound you expect from...
(read more)

5.) 
Pointel

Voice Self Service
Voice self-service can reduce cost and improve customer satisfaction. As with every system implementation, it is not the software, but the implementation that will define the success of the project. This also holds true for self-service implementations. Pointel follows a unique and proven process to implement voice self service. This process has been fine-tuned through years of experience implementing contact center and self-service applications. Pointel can design and develop solutions that will meet and exceed our client’s voice application needs. With several years of experience in Genesys GVP(Genesys Voice Platform) implementation and integration, Pointel can provide an integrated voice...
(read more)

6.) 
Teckinfo Solutions Pvt. Ltd.

IVR Edge
IVR Edge is a high performance, robust and scalable ivr system that works on various leading hardware such as Dialogic, Keygoe and Synway etc. It can handle the simplest of simple to the most complex of requirements to when it come to creating an IVR. Integration with any 3rd party database, be it for banking, telecom, insurance, travel, payment gateway etc can be handled with ease. Ideally suited to create Hosted IVR and virtual patching solutions with scalabilities that can range from 4 to 128 E1’s per setup with voice recording and CDR functionality. Integration with leading text to speech (TTS) and speech recognition ASR engines add to the flexibility and functionality.
 

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