As life returns to normal, now is the perfect opportunity for employers to re-think their workforce strategy. Ed Creasey at Calabrio explores demographic trends and how the next generation of employees will thrive in contact centres provided they are given the correct technology to create the right environment.
Every generation brings to the workplace a set of characteristics that are shaped by the events and cultural norms of the day. Take Generation Z, Gen Z or Zoomers as they are fondly called. Born between 1997 and 2015, this generation accounts for nearly 25% of today’s workforce. While it shares the advantages of being the first generation of mobile natives, Generation Z faces other challenges such as growing up in a recession and being thrust into a world of work turned upside down by a pandemic and widespread social unrest.
In recent times, ‘be kind’ has become a mantra on how to live life in a troubled and uncertain age. The same mantra could equally be applied to how different generations treat each other and how employers can learn from the mistakes of the past. Think about how Millennials were treated. Who can forget that iconic front cover of TIME Magazine in May 2013 that screamed ‘Me, me, me generation – lazy, entitled narcissists?’ It was a perception that pervaded the media at the time and caused unnecessary trauma to Millennials everywhere. Fast forward to Generation Z and nothing has really changed. Almost 4 in 10 Zoomers describe themselves as ‘hard working’ (38%), whereas a quarter of previous generations ie Y, X and Baby Boomers describe them as ‘lazy’ (22%, 29% and 23% respectively). Is it a case of history repeating itself?
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It’s time for organisations to tune into the culture of Generation Z and not assume the worst as they did with Millennials. In fact, Zoomers are an optimistic group, with 25% saying they expect to have a better life than their predecessors. They also believe that having a job they love is the most important thing. It is time to cultivate this positive Gen Z spirit. After the challenges of recent times the world needs to tap into the fresh ideas, energy and natural enthusiasm of youth. The same could be said of contact centres.
How to adapt to Generation Z in four easy steps
The latest Workforce Engagement Management (WEM) solutions help to create a positive contact centre environment in which Generation Z will thrive. Aim for:
About Ed Creasey:
Ed Creasey is Director of Pre-Sales International at Calabrio
Calabrio, a customer experience intelligence company, enriches human interactions with its analytics-driven workforce engagement management (WEM) suite. In 2019, Calabrio acquired Workforce Management (WFM) vendor Teleopti combining the best of both Teleopti WFM and Calabrio WFM into a single WFM solution fully integrated within the Calabrio ONE suite. The new Calabrio ONE empowers agents and management alike with a smarter approach. Through AI-driven analytics, Calabrio uncovers important customer behaviour, sentiment and reveals vital insights from contact centres worldwide.
Published: Tuesday, January 18, 2022
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