Call centers price their services in a myriad of ways, but the two primary cost structures are "per hour" and "per minute". Outbound call programs are typically priced per hour. Inbound call handling programs are priced hourly if the team of call center agents are dedicated to the client, or per minute if the call center agents are shared with other clients. In this article, I’ll share how to calculate call center outsourcing cost for outbound calls.
Outbound call center outsourcing cost
There are typically 4 different components that you will see on a call center invoice.
-Monthly management fee
The telemarketing hours should be an agreed-upon number of hours that the call center will invoice you for in a given period. An experienced call center should be able to accurately forecast the number of telemarketing hours that will be necessary to penetrate your list or achieve your goals. Telemarketing hours pricing will range from $28 to $40 per hour, depending on the size of your program. A larger team will typically be invoiced at a lower rate than a smaller team. Pricing is also dependent on the skills required. More complex programs will require an hourly rate at the higher end of the spectrum.
Training hours should be an agreed-upon number of hours that the call center will invoice you for the initial training and any required ongoing training to support your outsourced outbound call center program. Training rates are typically 20 to 30% below the hourly telemarketing rate. Easy programs should be trained in as little as a few hours. Difficult programs can take 2 to 4 weeks, depending on the amount of knowledge that is required to place your calls and achieve your goals.
Most outsourced outbound call centers charge a fixed rate for setting up your program in their environment. The setup fee typically ranges from $1,500 to $7,500, depending on the complexity of your program and the resources that will be required to complete the setup. Setup fees may includes the following components:
-Training deck development
-Data file layout and file transfer process development
-CRM system access and login testing
-Client consultation on best practices for implementation
And depending on the program, additional development may be needed for email templates, text messages and custom knowledge base implementations.
The last line item that you might expect to see on an outsourced call center’s invoice is a monthly management fee. This fee may be charged if your program requires a dedicated Account Manager or if the program is smaller than the company’s typical minimum sized client.
Example: How to calculate call center outsourcing cost for an outbound program
To calculate a "sample" outbound B2B lead generation program for you, here is what it might look like.
Let’s say that your company needs 2,000 B2B appointments in a month. You’ve estimated that it takes 3 outbound telemarketing hours to get an appointment. 2,000 appointments x 3 hours = 6,000 outbound telemarketing hours. You will need a team of about 40 telemarketing agents to do this volume of hours on a monthly basis. The training takes 20 hours initially.
Telemarketing cost per month: 6,000 hours x $35 per hour = $210,000
Training hours (initial): 40 telemarketing agents x 20 hours x $30 per hour = $24,000
Setup Fee: $7,500 (one time)
Monthly Management Fee (dedicated account manager): $7,500
About Angela Garfinkel:
Angela Garfinkel is the President and Founder of Quality Contact Solutions, a leading outsourced telemarketing services organization. Angela has the pleasure of leading a talented team that runs thousands of outbound telemarketing program hours on a daily basis. Angela is also a certified Self-Regulatory Organization (SRO) auditor with the Professional Association for Customer Engagement and she is a designated Customer Engagement Compliance Professional (CECP). Angela can be reached at firstname.lastname@example.org or 516.656.5118.
About Quality Contact Solutions:
Quality Contact Solutions (QCS) is a 100% U.S.-based B2B and B2C telemarketing and call center solutions provider. QCS is PCI Level 1 certified, experienced in many different industry verticals, and has 15 different locations in the U.S.
Published: Friday, April 12, 2019
|1.)||Cloud IT Services GmbH|
Dialfire offers you a complete call center solution that is simple and intuitive to use and adapts to your needs. It's completely cloud-based, saving you the hassle of setting up a phone system and installing software. In addition to predictive dialing and call blending of inbound calls, you can create personalized campaigns through an intuitive and easy-to-use interface. Features include automated workflows and full control over the agent screen.
You can see the full list of features here:
Cloudonix provides businesses with software development tools (APIs/SDKs) enabling contextual communications, using existing communications tools and workflows.
Connect your website or mobile APP directly to your call or contact center, keeping the context of who the caller is, why they are calling, and how they got to you as part of the call.
Stay in contact quickly and easily with your international offices through Megacall.
Megacall will fulfill all your telecommunication requirements and on top of that go the extra mile and surprise you with new possibilities for your business, speed to action your requests and keeping within your budget.
📞 Virtual Switchboard
🔌 SIP trunk
🔢 Virtual number
📠 Call Center Solutions
PH: +34 952 667 511
Our SNAPsolution – UC and Collaboration tools – can be quickly deployed so you can realize your ROI just as quick. netsapiens offers a comprehensive suite of unified communications (UC) & Contact Center (CC) feature-sets to service providers. Custom-built to provide our partners with unprecedented levels of flexibility, customization, and ease of use.
netsapiens allows you to control your margins in order to improve your ROI. As a provider of a facilities-based solution, you are able to personally choose your origination, termination, hardware costs, etc. to fit your budget. We also allow you to strategically price your product for a maximum return on your investment by charging on a conc...