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Article : Making the Move to Cloud in Contact Centres: 3 Key Questions to Ask

#contactcenterworld, @Calabrio

Author: Magnus Geverts, VP Product Marketing & Mgt, Calabrio

As organisations look to future-proof customer experience they are reviewing their contact centre strategies with many turning to cloud-based technology for all-round agility. Magnus Geverts at Calabrio shares his top tips for a smooth and successful transition to a cloud-first approach.

As economies recover following the Coronavirus Pandemic cloud-based contact centres will become standard – that’s the verdict of over 300 contact centre professionals when asked about the future of their industry. Even before anyone had heard of COVID-19, the shift was happening but the acute pressures of managing virtualised home-working teams while meeting rising customer expectations have accelerated the rate of change. The statistics are revealing: one in ten contact centres is now fully cloud-based, eight in ten are ramping up deployment of cloud-based software and an astonishing 39% either plan to invest further in the technology or take the final leap into the cloud, if they haven’t already done so.

These results reflect what our own customers have witnessed throughout the pandemic. Organisations which have relied on an on-premise solution have often struggled to cope with the dual lockdown pressures of increased customer demand and a new working from home (WFH) workplace culture.

3 key questions to ask

With greater demand for remote working and employee flexibility there is no better time to adopt cloud-based contact centre technology, however, here are three things to consider:

Why move to the cloud in the first place?

Cloud-based communications systems offer far more flexibility, resilience and security than traditional on-premises solutions, without the need to hire additional IT staff or invest in expensive hardware. Strengthening your business case for cloud should start with people, the bedrock of great customer service. Cloud-based workforce management (WFM) solutions offer far more flexibility than traditional on-premise solutions. Agent autonomy and self-service including shift trades, booking time off and obtaining overtime shifts are made easy using a mobile app or secure staff portal. Wherever agents, planners or mangers are based they benefit from access to WFM for greater control of often tricky WFH environments.

The latest cloud solutions scale up and down flexibly, making it easy to add new channels, services and users in an instant, thereby boosting productivity, customer loyalty and longer-term profitability.

Finally, as customer expectations rise exponentially, organisations are seeking new ways to differentiate themselves through customer service. Now is the perfect time to combine the cloud with advanced, omnichannel Voice of the Customer (VoC) analytics. The cloud facilitates fast and simple integration between these sophisticated tools and other important applications, including CRM, to capture vital intelligence inside and outside the contact centre and add context to customer conversations. When agents know why a customer is contacting them in the first place, can understand their mood and have sight of their complete conversation history, they are empowered to deliver a far richer, relevant and satisfying customer experience. After all, brands that go beyond the simple ‘what happened?’ to ‘why did it happen? will be the outright winners.

What should I look for?

As contact centres prioritise moving to the cloud and investment pours into the marketplace, organisations are spoilt for choice. Big names and well-established vendors jostle alongside the new disruptive kids on the block such as Amazon Connect, who are introducing exciting new developments. Choice is undoubtedly good, but it can be confusing for cloud novices. The best technology vendors offer a blend of rich features and functionality with a strong service mentality and long-term vision.

When choosing a new vendor, be guided by a checklist of key qualities. One of the essential ‘must-haves’ is a cloud first value proposition. This means one single platform that is purpose-built for the cloud rather than adapted from a legacy system and is designed to deliver a single unified experience. A good technology partner must enable a flexible transition to the cloud while maintaining business as usual (BAU) operations. Meanwhile, opt for a solution set that scales readily with changing customer and business requirements and delivers quick win features to maximize ROI.

What could go wrong and how to avoid the pitfalls?

One of the main motivating factors for moving to the cloud is it simplifies contact centre operations while reducing IT and administration costs. However, choosing the wrong technology and aligning with the wrong partner can do more harm than good. Unwise choices merely increase the time and number of headaches associated with manually integrating standalone systems and trouble-shooting end-user issues. Avoid the pitfalls of choosing the wrong supplier. Look for a partner with an innovative outlook, proven experience and technology that is customisable, but comes with basic out-of-the-box contact centre functionality as standard, is quick to deploy, easy to use and even easier to maintain.

Take the final leap into the cloud to enjoy the benefits of improved workforce flexibility, enhanced agent engagement and performance while gaining valuable insights across the contact centre and the overall business.


About Magnus Geverts:
Magnus Geverts is VP, Product Marketing and Management at Calabrio, formerly Chief Business Development Officer at Teleopti ahead of the Calabrio acquisition. He has more than two decades of experience in the Workforce Management and customer service space, working in a mix of roles, in RnD, consultancy and business development.

About Calabrio:
Company LogoCalabrio, a customer experience intelligence company, enriches human interactions with its analytics-driven workforce engagement management (WEM) suite. In 2019, Calabrio acquired Workforce Management (WFM) vendor Teleopti combining the best of both Teleopti WFM and Calabrio WFM into a single WFM solution fully integrated within the Calabrio ONE suite. The new Calabrio ONE empowers agents and management alike with a smarter approach. Through AI-driven analytics, Calabrio uncovers important customer behaviour, sentiment and reveals vital insights from contact centres worldwide.
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Today's Tip of the Day - Keep Customers Informed

Read today's tip or listen to it on podcast.

Published: Friday, March 19, 2021

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2021 Buyers Guide Payment Services

 
1.) 
Branch

Branch Employer Payments Platform - Earned Wage Access
Give employees instant access to a portion of their earned wages before payday! Branch helps businesses modernize their payment methods to empower working Americans. Earned wage access—with no-fee banking and access to a digital wallet and free debit card—are just some of the tools in our fast, free, and flexible platform. With Branch, businesses streamline existing payroll processes, save money, and provide faster payments and free digital banking to their employees—no pre-funding or capital required.
PH: 612-601-1095

2.) 
Eckoh

CallGuard, ChatGuard,
Securing payments for on-premise or remote agents for telephone, IVR, web, mobile, Chat and Chatbot.

A patented technology that is flexible way to take secure, PCI DSS compliant payments via live agents over the telephone, web, Chat, Chatbot, or IVR. No sensitive data enters the contact centre environment so, agents do not see, hear, store or record any card or personal details.

CallGuard can be deployed in various ways to fit the way your contact centre works. The solution can de-scope all, or parts, of your contact centre from the scope of PCI DSS compliance and works just as well for on-premise or home/remote working agents.

ChatGuard makes payments in Chat PCI DSS compliant and...
(read more)
PH: 01442 458300

3.) 
PayGuard

PayGuard®
Award-winning PCI compliance phone and multi-channel payment application.

PayGuard® is easy to deploy, very easy for agent to use from the office/contact centre or from home and is affordable.
PH: 03333 660 160
 

New 2021 Membership

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This Expert Panel virtual event invites you to talk with Calabrio’s cloud-smart experts about how your contact center can accelerate your cloud transformation and power tangible results for your business. Insights discussed are based on Calabrio's re... Read More...
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