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Article : Multichannel Recording: A Central Feature of Today’s Contact Center

Inhouse Sales Manager Central and Eastern Europe
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Contact centers, like many other professional industries, must handle and integrate different types or channels of communications. Customers expect and demand seamless and professional services beyond the traditional method of picking up the telephone, the main way customers communicated in the past. Besides audio calls, contact centers must respond to text messages (e-mail, SMS, chat) and even video. For quality - and process optimization as well as compliance, these communications channels must be recorded and integrated into contact center software to fully enable workforce optimization (WFO).

Multichannel Recording and Workforce Optimization

Workforce optimization encompasses communications recording, quality monitoring, speech analytics, eLearning and workforce management. Speech analytics helps high-volume contact centers with an otherwise unmanageable volume of communications. eLearning creates a loop of continual training as it finds the weak points of individual agents and then eliminates them through customized instruction. Workforce management ensures the right agent is assigned to the right job at the right time.

Recording software should display all forms of customer communications in an integrated overview. Conversations should be searchable, then filtered and replayed in innovative and user-friendly templates. Moreover, the audio conversations must be accessed by WFO features such as speech or content analytics. With multichannel recording, agents’ and customers’ behavior can be analyzed, and the whole working process can be enhanced, leading to higher customer satisfaction as well as more efficient and satisfied agents.

Multichannel Recording and Screen Activities

Screen recording plays a major role in the contact center environment. It enables a full overview of agent activities as well as an analysis of their reaction to emerging screen events. For security reasons, the customers’ confidential information must remain hidden so screen recording software must recognize and hide credit card details entered by the customer. Screen recording can serve as a process optimizer as well. Special features and applications should recognize deviations from pre-defined processes. By doing so, agents can be more fully trained, and the whole customer-service process can be improved.

Perhaps, the most critical screen activity involves social media. This channel readily allows external communications outside of the contact center, and poor service can be easily magnified by an unsatisfied customer. For this reason, only agents familiar with social media culture should be assigned to these channels.


Multichannel recording enables sophisticated workforce optimization because many WFO applications and features are based on recorded communications by audio and text alike. It also improves agent capabilities and customer retention. A superior recording solution will adapt to various modes of communications and serve as a driving factor for improving contact center quality. To do so, the recording software must be flexible, scalable and adaptable.

About Johannes Allig:
As a Product Manager, Johannes Allig is responsible for ASC’s wide range of solutions for Voice over IP and CTI. Before joining ASC, he studied international technical sales management and worked in sales and product management. Outside of work, he enjoys coaching youth wrestling, traveling and gourmet cooking.

About ASC:
Company LogoWith the solutions from ASC, users can increase their service quality, protect their assets and react optimally in emergencies. Challenges of this kind are part of daily business for companies and public safety organizations. With ASC at their side, they benefit from the practice-oriented approach of ASC to not only capture communications streams, but also to structure this flood of data into valuable information which enhances productivity and decreases costs. ASC is a worldwide software provider of omni-channel recording, quality management and analytics. We address all enterprises with recording needs, especially contact centers, financial institutions and public safety organizations. We record, analyze and evaluate interactions across all media, including fixed line and mobile voice, chat, video, screen and SMS. The content of communication becomes accessible and critical information and trends are revealed, providing real-time business intelligence for immediate management action. ASC offers its entire portfolio either as on-premise or as a service provider with a cloud solution. We believe in cloud, and thus offer a truly multi-tenant, highly scalable family of products and services – giving our customers full flexibility, allowing them to invest as they grow, always leveraging our latest technology. With subsidiaries in the United Kingdom, France, Switzerland, Romania, Dubai, United States, Brazil, Mexico, H
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Today's Tip of the Day - Managing Change

Read today's tip or listen to it on podcast.

Published: Friday, March 13, 2015

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2021 Buyers Guide Translation Services

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