Nil Keskin Keles, Customer Interfrace Director with DHL Express Turkey, which provides international parcel, express, air and ocean freight, road and rail transportation, contract logistics and international mail services to its customers. She uses the Top Ranking Performers Awards as a means to benchmark her company with the best in Europe. ContactCenterWorld.com spent time with her to find out why she values the awards process.
Here is the full (transcribed) interview.

If you are interested in hearing from her, she will be a presenter sharing best practices at the 2014 Top Ranking Performers 'Best in the World' Conference taking place 10-14th November in Las Vegas, U.S.A. (details here www.contactcenterworld.com/conferences/?confarea=GLOBAL)

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ContactCenterWorld.com: Did you enjoy your week?
Nil: Yes, I did, very much. It was great to be with all friends all over Europe. As usual, Raj did a great job. Real good organization.

ContactCenterWorld.com: Why is it worth it to enter?
Nil: It is our second time. I was here in 2012 as well, and we were able to make Las Vegas. There are a few things underneath. First, it was great to have a Benchmark. You see what the other countries are doing, what the other industries are doing, in this area. Plus, of course, you can position yourself with what you are doing, so that is the added value.



ContactCenterWorld.com: Tell me about the process. You almost have to kind of narrow your perspective when you really enter a category and focus on it. Is it worthwhile?
Nil: Actually, this year we were only in the category of best outbound campaign because that is the thing that we worked on this year, so we wanted to see that and position that this year. In the previous years we were in the Best Contact Center in the world category. So now that we wanted to be in the other leagues, yes you have to focus, that is the main thing.

ContactCenterWorld.com: Do we do a good job of allowing you to do that?
Nil: Yes, definitely so, because when you have the category, it is very precise with definitions and people need to get ready with that and position what they are doing in terms of that. I think that you are really doing a great job, in terms of the industry. This is one of the best organizations that does this for the whole world, so you are playing an important role.

ContactCenterWorld.com: What would you tell somebody who has never been to these conferences?
Nil: I would definitely tell them, just get yourself prepared and be a part of it, because you will have a great experience. Not only just competing for an award, but also networking, meeting, getting along, and learning. Even at some point, friendships.

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You and your company can learn from industry leaders on how to increase performance and productivity, avoid HR challenges, improve customer service and much more. Don't miss out on this amazing learning and networking opportunity! Visit www.ContactCenterWorld.com/conferences for conferences. For more information on how you can take part in this prestigious and sought after awards program for the best of the best in the industry visit www.ContactCenterWorld.com/worldawards.

The Contact Center World winners will share their best practices on 10-14 November, at the ninth annual Global Best in the World conference in Las Vegas, Nevada. www.contactcenterworld.com/conferences/?confarea=GLOBAL

#contactcenterworld, @dhlexpresstr