Thomas Rødseth at Intelecom, shares his top tips for making web chat work and what you need to consider before taking the plunge in the following article.
Web chat certainly has many benefits – it delivers a modern, near real-time response to today’s digital consumer. It is cheaper than a traditional telephone call and has been proven to enhance online shopping experiences and increase customer loyalty. No surprise, therefore, that 16% of UK contact centre managers have web chat as a top 3 investment priority, with 52% of managers actively looking for a web chat solution.
Is it right for you?
But web chat is not for everyone. How can you tell if it is right for you? All contact centre managers should step back and ask themselves the following three questions:
Once you’ve decided that web chat is the way to go, it’s time to get organised internally. Here are a few tips to get you started:
Applying a logical, systematic approach is essential to establishing the true need and practicalities of introducing web chat into your organisation. Follow these six simple steps and you will be rewarded with a more efficient and effective contact centre full of highly productive staff and your business will thank you for increased sales and loyal customers.
About Thomas Rødseth:
Thomas has worked in the telco sector in Europe for over 20 years, including companies such as O2 and Telenor. He has a background in managing large contact centres, employing more than 1,000 agents, giving him first-hand experience of trying to achieve operational efficiencies whilst delivering a great customer experience.
Puzzel (formerly Intelecom) builds on 20 years’ heritage. It was one of the first pioneers to develop a cloud-based contact centre. Puzzel also encompasses leading mobile messaging and mobile payments to deliver a flexible and customisable customer interaction platform to meet the needs of today’s omni-channel and mobile environments. Headquartered in Oslo, Norway, Puzzel employs over 130 people who are all passionate about delivering innovative customer interaction solutions for contact centres and mobile environments.
Published: Friday, April 28, 2017
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