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Article : Speech Technology Deployment Errors

In the high stress, high traffic world of contact center management we sometimes make mistakes in our rush to get things done, including technology deployment. What are some of the biggest mistakes made when choosing or setting up speech technology?

Lee Reinecke
United States

"preparation in process onboarding of the technology, evaluating and testing the work flow impact and ROI."
About Sutherland

As a digital transformation company, Sutherland rethinks and rebuilds processes for the digital age by combining the speed and insight of design thinking with the scale and accuracy of data analytics.... (read more)
Sarah-Jane Heber-Hall
Operations Director
Computertel Ltd.
United Kingdom

"They tend to choose a solution that does not offer integration capabilities or modular design, therefore increasing the cost of future technology implementation. They also rely on their incumbent suppliers to guide them on their requirements, instead of investigating the market themselves to see what other technology is available to them and requesting their incumbent suppliers work together for a best of breed solution. Contact Centre Managers should also focus on how the solution will be rolled out to the end users. Try to involve them in the implementation process as much as possible and address feedback and personal opinion in the delivery of the new equipment. Finally, Contact Managers need to ensure that they take sufficidnt time to implement the equipment properly. It needs to be fine tuned and monitored on a continual basis once it is first implemented and this "bedding in" period needs to be considered in the overall project management for a realistic "go live" date."

Tom Smith
Senior manager for contact center solutions product marketing
United States

"One of the worst mistakes is trying to replicate a series of existing IVR applications. Making the move to speech technology provides an excellent opportunity to re-think the caller experience and to map out a strategy that will empower the end user. Short cuts that are overly focused on cost savings can result in projects that don’t meet customer expectations; that can be hard to recover from, and, ironically, end up costing more in the long run."
About Verizon

Meeting challenges of your extended enterprise: For enterprises and government agencies around the world, like yours, we are a provider of global IT, security, and communication solutions, with one of... (read more)
D. Daniel Ziv
VP Voice of the Customer Analytics
United States

"Selecting an unproven, untested or uncertified solution from unknown or very small vendors, simply because of cost factors, and then paying a much higher price to replace the solution or trying to integrate it with other solutions in the enterprise."
About Verint

Verint Systems is a provider of analytic software-based solutions for the security and business intelligence markets. Verint solutions transform voice, video, and text into actionable intelligence - m... (read more)
Harry Clarke
Business Development Director
United Kingdom

"Believing the hype from vendors regarding ROI."

Jeff Schlueter
VP, Marketing & Business Development
Nice Nexidia
United States

"Many managers deploy technology without proving there’s a strong return on investment (ROI) for it, instead of chasing the right option. Some managers look at it too much from a technological standpoint, as opposed to from a benefits viewpoint (e.g. choosing to turn on a feature from an existing vendor just because the software was thrown in for free, and not because the module or technology has proven ROI for customers). Managers can also fall into the trap of choosing a technology solely based on the request for proposal (RFP) response without testing it for themselves via a proof of concept (POC) program. Last, managers often go with the cheapest solution regardless of whether it’s the best solution."
About Nice Nexidia

Nexidia provides customer interaction analytics solutions with patented technologies and breakthrough applications that enable companies to drive business transformation by capturing, making sense of,... (read more)
Steve Pels
Contact Centre Action

"Not realising the extensive communications strategy that nees to go along with a speech deployment, or the significant operational changes that will need to be made to maximise the benefit."
About Contact Centre Action

The services provided by Contact Centre Action, and the experience we have is unique in the market today. In operation since 2003, we can provide the total solution to your contact centre consulting a... (read more)
Nigel Sedgwick
Cambridge Algorithmica Limited
United Kingdom

"Cost and timescales for their first deployment"
About Cambridge Algorithmica Limited

Technology specialisation in signal processing and pattern matching, particularly in the areas of speech recognition, biometrics and modems.
Karl Graham
Vice President - regional and Telecommunications Markets

"Focusing on an application which undertands the callers needs, and be able to reciprocate effectively."
About Xerox

Xerox Corporation is a fortune 500 global document management company (founded in 1906) which manufactures and sells a range of color and black-and-white printers, multifunction systems, photo copiers... (read more)
Richard Snow
VP and Research Director
Ventana Research
United Kingdom

"Going for the "big bang". Centers should start by doing simple analysis, seeing the insights they uncover and then gradually deploying more advanced features."
About Ventana Research

Ventana Research is a benchmark research and advisory services firm. They provide guidance to help organizations manage and optimize performance. Ventana Research focuses on business and technology tr... (read more)
Chris Mills
Operations Director
Rewardsco Contact Centres
South Africa

"They try to rush the rollout without building sustainable and adaptable speech technologies.

They choose a provider based solely on price and often land up with sub-standard solutions."
About Rewardsco Contact Centres

Our engaged, skilled and passionate staff really care about delivery and service to our clients and want to make a difference. This together with an internal “walk the talk” approach to talent develop... (read more)
Ross Krisel
Vice President of Marketing and Business Development
IntelePeer, Inc.
United States

"Contact Center managers need to find the balance between automation and live agent services. I think that too many times the contact center manager focus too much time on driving "live agent" minutes and not enough time on which calls should be contained in the IVR and which should be routed to "live agents". The opposite is also true, sometimes companies look to automate too much and these companies do not provide enough "live" support. A proper balance needs to be found and that balance is different from company to company."
About IntelePeer, Inc.

IntelePeer delivers a complete business communications solution including: complete Cloud Contact Center, full-service cloud calling directly integrated with Cisco Spark unified communications, Enterp... (read more)
Marlon Bowser
Managing Director
United Kingdom

"The biggest mistake is lack of planning and foresight. What does success look like? What's the potential down-side? How do we know when we achieve success or failure? What do we do next?

Vendors have sold promises, and contact centre managers have not questioned them nearly enough.

As an industry, the technology vendors need to work with their customers (the contact centres) and with their end-customers (the consumers)"
About HTK

Founded in 1996 HTK delivers solutions to SME and large enterprises, telecommunication service providers and the public sector. HTK provides a hosted solution for mass notification, multi-channel mark... (read more)
Howard Smith
Head of Technology Strategy for Customer Service
United Kingdom

"They assume it is a technology decision. As above they need to look at this technology as part of a holistic contact strategy. They also need to give careful thought how the speech aligns to the brand"
About O2 UK

O2 plc has 100% ownership of mobile network operators in three countries - the UK, Germany and Ireland - as well as a mobile Internet portal business. All of these businesses are branded as 'O2'.
Brett Feldon
General Manager, EMEA
IVE Group Limited
United Kingdom

""One of the biggest mistakes is not getting all department stakeholders involved. Try not to think of buying "technology" but a "business" process. Too much focus on maximising automation rates and cost savings, rather than optimising the customer experience is another common error. It is also important to ensure the contact centre staff are educated on the benefits and capabilities of the new solution, how it helps them in their work, how to get the best out of the information it provides and how to coach any callers for whom the system did not work.""

Scott Godin
Director of Research and Development
Computer Talk Technology (CTT)

"For speech recognition - underestimating or unvaluing the requirement to do proper speech user interface design and tuning.
Attempting to deploy a "What would you like to do today?" voice recognition solution as a first application.
Building grammars around their industry lingo instead of understanding the lexicons used by their callers."
About Computer Talk Technology (CTT)

ComputerTalk designs, deploys, and supports contact center solutions for more than 400 clients worldwide. Established in 1987, ComputerTalk's headquarters are located in Toronto, with offices in New Y... (read more)
Trevor Geraghty
Business Development Director
Difference Corporation
United Kingdom

"Biggest mistake - removing it "make them go online"
To big too quickly , front end questions not capturing information to present to the operator"
About Difference Corporation

Difference have recognised expertise in cloud contact centre deployment , automation & process mapping ,this is at the core of our service offering. Areas covered include: Business Continuity/Disaste... (read more)
Greg Smart
Director of Product Development
NICE inContact
United States

"Their eyes are bigger than their wallets."
About NICE inContact

NICE inContact works with organizations of all sizes to create customer experiences that create deeper brand loyalty and relationships that last. With NICE inContact CXoneTM, a cloud customer experien... (read more)
Rupert Utteridge
Director - Sales & Marketing
Digital Techniques

"Speech technology is very often employed inappropriately in contact centres or the technology for IVR's is the most poorly used function. Most contact centres do not use AA/IVR correctly and often end up confusing the customer because they are not sure them selves. Too often customers are unable to get out of the look and get a "real person" hich if they did would sort the problem out immediately.
The use of the technology is to save money, but generally the technology is poorly used so there is no real saving in money and customers get agitated and march with their feet.

There is often a statistical disconnect between the contact centre results and actual sales results and loss of sales due to poor speech technology use."
About Digital Techniques

Based in Hong Kong, Digital Techniques was originally incorporated in Sydney Australia in 1992. Digital Techniques commenced as a developer and manufacturer of digital voice logging recorders for the... (read more)

About ContactCenterWorld:
Company LogoContactCenterWorld is The Global Association for Contact Center & Customer Engagement Best Practices. Today we have over 205,000 corporate 'individual' members have joined the association's website ''. We were established in 1999.
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Today's Tip of the Day - Getting The Training Underway

Read today's tip or listen to it on podcast.

Published: Tuesday, March 9, 2010

Printer Friendly Version Printer friendly version

2020 Buyers Guide Training


Call Centers
Contact Centers
Admin Training
Supervisor Training

Davis-Mayo Associates

"Service Excellence" Customer Service Training
Live onsite training for your teams. Experienced by more than 450,000 people in 48 US states and 18 countries. No-nonsense approach by our experts with field-test content customized to your situation and using your scenarios.

Lieber & Associates

Training Executives, Managers, Supervisors, and Reps
Lieber & Associates provides training for all levels of the contact center team. The firm customizes its off-the-shelf trainings to meet your specific company needs,

Executive and manager sessions address topics such as customer experience, metrics, technology, AI, and video calls. Supervisor sessions train your leaders to better coach and motivate reps. Phone staff modules include sessions on customer service, order-taking, cross-selling, handling difficult calls, phone "soft skills," and more.
PH: +1-773-325-0608

Manitoba Customer Contact Association

Making Training and Development Part of Your Corporate Landscape

Organizations are always on the look out to save money and make more profit. Usually when it comes to crunch time some leaders will scrap training in order to tighten the belt. The downside of this is the cycle it creates.

Because some employers see training as a flexible benefit, employee development is often taken off the table. When employees don’t feel valued it becomes easy to see a revolving door. The constant need to hire goes up which ultimately means costs go up; we know that hiring costs more than retaining the right people.

Start the conversation: Explore our Training Page
(read more)
PH: 204-975-6468

Orion Learning Services Inc.

Learning & Development
Learning & Development for Agents, Supervisors, Managers and Administration/Support Staff

Orion Learning is a global leader in providing accredited learning and development solutions for organizations globally. We offer call/contact center certification programs for Agents, Supervisors and Managers, business certifications and examinations for wide range of topics including project management, change management and service management, leadership soft skills and a full suite of assessment tools which can be used for recruitment, talent management, succession planning and coaching/mentoring. We deliver our solutions to global community and all of our solutions are delivered digitally.
PH: 1-416-992-5158


VADS Training Center
PT VADS Indonesia as a Learning Center provides trainers, modules, development programs for individuals and teams. VADS Indonesia owns a vast curriculum for training provided by local trainers with flexible training locations that can be arranged at the client's place or PT VADS Learning Center. VADS Provide knowledge process, transformation consultancy, customer service training, leadership training, interpersonal development, and training for trainers.

Benefit :
- Customizable training by experienced trainers
- Increase motivation and engagement
- Improves customer service skills and knowledge
PH: 0217991445

The Forum

Get connected to raise standards. Established in 2000, we are celebrating 20 years of best practice, our community of professionals is recognised as the ‘go-to place’ for innovation in customer operations, from contact centre and digital to field, back office, branch & retail services, working across all industry sectors.

We offer an independent and trusted space for learning and sharing, proud to welcome members are into a thriving and active community to network with other like-minded professionals. Benchmark against the best in class and learn from innovators and pioneers. Our team of independent experts can also offer bespoke advice, consultancy and training. We have helped many organisations develop the capability of their vital support functions.
PH: +44 (0)3331235960

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