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Article : Top Tips to Skyrocket Telemarketing Sales in 2018 & Beyond

#contactcenterworld, @coz_tel

Telemarketing is a daunting task with challenges and competition in the market. Still, it is known the best way to market your business. In spite of how you may feel by and by about telesales, it is as yet outstanding amongst other approaches to introduce new products in the market and delivering the right message to your target audience. Do you know telemarketing is the best approach to deliver your message to the interested audience as well as doing it in a cost-effective way? Obviously telemarketing these days is not as simple as in past, therefore certain ways can be introduced in your call center to skyrocket telemarketing sales and beating your competitors.

It is popular these days as outbound call centers can be seen in excessive number in the market. Among most effective telemarketing techniques which are used by smaller and bigger call center, they can ensure your success and meet the business goals and objectives in the smaller time period. Either you are running a small or large, inbound or outbound call center; here are some tips to help you in it:

Top tips for more telemarketing sales in 2018 & beyond

Sound’s natural- I like it (customer)

No matter how good your agents are in delivering their message, sounding like a telemarketer hurts the customer. Talking with a customer using the approach,

"Yes, I do understand your problem as I have suffered it in the past", is better than, "I will try to help you as this is my job". Moreover, the friendly and natural tone is always adorable and appreciating for a customer.

Customers don’t like responding to the telemarketers with the rigid and strict tone of the professional script. In fact, it has been seen, use of comfortable language doesn’t only keep your customers engage with you, the probability of sales is even more!

Well said by Orison Swett Marden, "The golden rule for every businessman is this; put yourself in your customer’s place".

As your call center representatives to carry out this practice to learn the difference between natural tone and telemarketer tone!

Know and set your goals- do your customers have an idea?

Either you are able to come up with the best sales pitch, or setting up attest technology or looking for telemarketing tips for cold calling, there is no benefit for it if you are now aware of your goals!

Start by becoming aware of your goals, like

  • Do you have the desire of increasing the sales with telemarketing?
  • Are you using the telemarketing for the purpose of marketing your upcoming products and services?
  • Or if your goal is to improve the knowledge of your customers about the specific product or the process!

This is also true for the outbound and inbound call center where the function differs and the motive behind it as well. If you are setting up the aims, the right compilation does require the analysis of your company resources and other facts as well. While setting up, you must only add the aims, which are not only achievable however challenging as well.

Calling is everything- call and call your customers!

There’s no getting away from the fact, that calling is everything in the outbound call center. Successful telemarketing sales are dependent on the fact, that how many calls your call center agents are making a shift! Use Cloud contact center software to make enough calls to ensure, your message is actually reaching the sufficient number of people to covert the leads into sales.

Well said, "There is no elevator to success. You have to take the stairs!"

Rise in b2b telemarketing competition, how you can simply beat your competitor or give him the tough fight? Or how to become ensure, if you message is actually reaching all the potential customers in the desired area? Spread out the locations in your call center agents and you can see the rise in your telemarketing sales growing rapidly!

Script vs unscripted- which is better?

Script acts as a guide and helps your callers in talking fluently with your business clients. Telemarketing script is vital for all types of telemarketing; however the customer on the other end doesn’t like it. This is because they are looking for agents who sounds natural while talking to them rather than following the script.

Once, you have set the goals and the target audience, you are able to prepare the script. Following the draft perfectly is not suitable advice for successful call center representatives, in fact, smart one does make changes in it accordingly. While training your agents a smart strategy is to let them know about following a script in a way which does look professional but not tough and artificial. Moreover, there is always room for improvement and any modifications can be made as well. Adding greetings in the writing is must yet smart plan!

Check out…

  • If the script holds your company introduction?
  • Are the greetings added in the starting and ending lines or not?
  • Where is the technical part of the product or services?
  • Is it good enough to sound natural, yet professional!

Roll up your sleeves for training!

This is a very efficient approach to train your call center agents and preparing them for the action. Either the newbie’s or the existing ones; recalling what they are aware of and the missing part can be spotlighted in the training session. Unless you are expert in sales, don’t take it in your hand, pass it to the right candidate as the person speaking here is role model for your agents. Check if he actually deserves the knowledge and place for it!

Let’s face the truth; there is always room for improvement. Telemarketing secrets for the success of small and large call center do include part of training and this is usually carried out on the weekly basis. If frequent training sessions are not possible, you must organize it at the implementation of new technology.

Don’t forget to call back

There is a strong chance that interested leads can turn into sales. Do you know how to catch up the interested customers at the right time? Well, specifically telemarketing sales can be increased by following up customers at the right time or when they are asking for!

Your representative talking to the customer first time and customer is asking to call him on the specific day or time, "hey I am busy right now, give me call after 3 hours" or "I would like to listen more, can you call me tomorrow?" These types of statement are common, however, an agent who is not able to make calls on the specific time, he may lose a sale or the customer.

Conducting a market research or growing your call center, making telemarketing sales is not an easy job these days. When you are thinking about, "how to enhance telemarketing sales", there are certain strategies which can make your goal achievable. Sharpen your call center agent’s skills and help them become efficient in their jobs by sharing with them the above-mentioned tips. Spend your budget wisely, plan smartly and see the rise in a number of sales!

#contactcenterworld, @coz_tel





About Coztel:
Company is a cloud based call center software company for every size of business. Its one of the perfect solution for Inbound, Outbound and Blended type of call centers. Increase you agent effectiveness on the Phone, Chat, Email, Mobile and Social. Integrated with Zendesk, Salesforce, Vtiger, Insightly, Sugar CRM, Teamsuport, Pipedrive and Zoho. Our customer support is available for you 24/7/365/.
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Today's Tip of the Day - Support

Read today's tip or listen to it on podcast.

Published: Wednesday, March 7, 2018

Printer Friendly Version Printer friendly version

2022 Buyers Guide Analytics

Page: 12

CardBoard: Real-time data, shows the most important KPI’s in your Contact Center.
Built for data | Designed for business | Empowers teams

Acqueon Technologies Inc.

Acqueon's AI-driven conversational engagement software enables sales, marketing and service organizations to engage in emotionally connected dialogs with customers via their channel of choice for significantly improved results. The Acqueon suite adds multichannel campaign management, contact center analytics, desktop, and CRM connectors for your contact center software of choice, including Amazon Connect, Cisco, Nice inContact, and Twilio. Acqueon conversational engagement software leverages the Acqueon IQ platform to aggregate data from the various applications, assemble rich customer contexts, and drive next-best-action using powerful statistical and predictive models.


Noble IQ
Turn business insights into actionable intelligence. Noble’s IQsolutions provide you with rich and robust customer data that can transform your business. Automate decision making and campaign management and refine the quality of interactions with precision and efficiency. We have developed proprietary and patented tools to help you make sense of data on your current operations and then help you make strategic decisions to improve performance and efficiency. Identify who your best customers and prospects are and the ideal methods to reach them. Understand what types of campaigns work best for your business and how to optimize underperforming campaigns. And nake real-time decisions rather than looking back to see what went wrong.

BPA Quality

Call Center Quality Monitoring
Outsourced call center quality solutions including Multi-lingual, Multi-Channel Quality Monitoring, Call Center Consulting, Psychometrics & Analysis of Customer-Agent Interactions, Cloud-based Quality Analysis Software configured by Needs, Virtual & In-person Training, Speech Analytics & Speech Analytics Management.

Call Tracking Metrics

Automate insights from all your customer communications

There's no better way to get to know your customer than through their own communications with your brand. Gain a strategic advantage and a thorough understanding of your customer's full journey with a complete suite of conversation intelligence tools and features. Measure customer sentiment, automatically identify and score qualified conversations, and give strategists everything they need to knock their campaigns out of the park.

Use conversation analytics to:

• Build your ideal customer profile
• Optimize your sales and customer service processes
• Maximize your resources to focus on quality conversations
• Identify trends and customer sentiment in real-time


CallFinder speech analytics
CallFinder® is a leading provider of cloud-based SaaS speech analytics, automated call scoring, and speech-to-text transcription technology with sentiment analysis. Our easy-to-use solution is designed to help businesses and contact centers automate quality monitoring to improve agent performance and provide a superior customer experience.

With CallFinder, you get…

100% visibility into agent-customer interactions
100% monitoring of interactions, up from only 5-10%
Scalability of QA reviews with the same size QA team
CallFinder isn’t just your average speech analytics provider. When you work with us, you get unparalleled, continuous support through our MyAnalyst managed client servic...
(read more)

ComSys S.A.

CCube for Business Intelligence
CCube by Comsys is a business intelligence application, developed for enterprise contact centers. It delivers powerful, and dynamic reporting that enable managers to gain insight into their business. CCube is natively compatible with Aspect Unified IP and Cisco Unified Contact Center (UCCE/UCCX) platforms
Comsys is a provider of οmnichannel customer engagement solutions that assist companies around the world in delivering unique customer experiences. For the last 15 years, Comsys designs and implements complex projects for clients from the outsourcing, financial services, telecommunications, and retail sectors. Comsys enjoys strategic partnerships with technology vendors like Cisco®, Aspect...
(read more)

Consilium Software

Consilium UniInsight™
The days of ‘business as usual’ are a distant memory for most of the world. And when it comes to contact centers, balancing between contact channels, deciding which agent locations or teams are doing well, working out how your customer satisfaction is being impacted by the less-than-perfect work environments of ‘lockdown’ agents…leaders are often at a loss when trying to get such insights from their contact center data. As the technology and business landscape changes, so too must the contact center reporting and analytics solutions that power decision making and performance management. With the new release of Consilium UniInsight™, we have tried to deliver contact center reporting and op...
(read more)


CROSSCRM.CX - CRM Dataviz Module
CROSS-CRM manages daily interconnection with your CRM tools to centralize data and analyse CX on all channels, and is able to provide deep analytics insights.

All the Kpi’S are here for precise control of your Customer Relationship : Interactions - Quality - Satisfaction - Campains forecast MyClient

Filters, Data Extraction, Custom Views, dates sheets, email subscriptions, xls Extracts, images, pdf

PLUS ! Automated extracts
for integration to third party applications.


Daisee builds technology that empowers people to solve problems by making interactions simple and smart so they can have a more significant impact, be more productive and be better at what they do. We believe incremental improvements carry huge potency and provide exponentially greater change for the better.

Genesys customers can now automate risk and quality management using Daisee’s speech and sentiment analytics and remediation workflow software. Daisee helps improve customer experience, ensure regulatory compliance, identify missed commercial opportunities & training requirements as well as provide valuable insights back to the business directly from the frontline – the true voice-of-...
(read more)


Powered by AI, DialogTech’s DialogAnalytics analyzes conversations to provide marketing and sales teams a wealth of insights for smarter optimizations. With the power of conversation intelligence, you can learn which channels, ads, keywords, and webpages drive the best sales calls, if the caller converted, and more.

AI analyzes how calls are handled at locations and call centers to detect issues that negatively impact ROI. See what percentage of calls go unanswered and who is best (and worst) at converting callers to appointments and customers. Get email alerts when phone leads are mishandled at locations so those leads can be called back right away.

With DialogAnalytics, you can get a...
(read more)

eGain Corporation

eGain Analytics
eGain Analytics makes it easy to measure, analyze and refine your contact center operations, knowledge and web customer experience. Create informative reports, charts and dashboards effortlessly. Slice-&-dice the data in any number of ways and use it to manage the business effectively.

1. Operational Analytics™ empowers the business to measure and manage the call center directly and without IT involvement.
2. Knowledge Analytics™ provides insight for eGain’s knowledge and AI applications.
3. Digital Analytics™ measures contact center performance within eGain’s digital channel applications.
4. Journey Analytics™ captures customer behavior on the website—identify the churn points and cre...
(read more)

eGain Corporation

eGain Analytics
eGain Analytics makes it easy to measure, analyze and refine your contact center operations, knowledge and web customer experience. Create informative reports, charts and dashboards effortlessly. Slice-&-dice the data in any number of ways and use it to manage the business effectively.

ethosIQ, LLC

ethosAnalytics leverages data to provide business intelligence to enhance the customer experience and beyond. The analytics dashboards are customized based on client needs. ethosAnalytics enables data-driven decisions in seconds or minutes - not days or weeks.

Lieber & Associates

Contact center Analytics and Metrics
Lieber & Associates provides services to develop, interpret, and improve contact center metrics and analytics. The firm's experience spans forecasting, customer service, order-taking, lead-qualification, sales, segmentation, media-source-tracking, and testing design. L&A's president pioneered segmentation for telephone scripts and the tri-level service level metric. He brings broad analytics experience to contact centers.

MiaRec, Inc.

MiaRec Voice Analytics
A powerful new addition to our Customer Engagement Suite, MiaRec Voice Analytics provides a complete quality management solution that records, monitors, organizes, and scores your customer interactions. MiaRec Voice Analytics humanizes your data, empowering you to make real decisions about your customer service operation. Unlock the needs, wants, and concerns of your customer base while upskilling your staff, identifying service gaps, and tackling compliance.

Our Voice Analytics solution produces a detailed picture of your call center, highlights the topics you want to see, and helps you get ahead of disputes, reverse churn, and seize emerging business opportunities. With a fast and low l...
(read more)


CSAT.AI measures if the customer’s questions were answered, how empathetic was your agent and the customer’s sentiment to predict a CSAT score without pesky surveys, all in real time. QA is modernized and the CX game is improved - no matter if your agents are at their home or your office.

CSAT.AI automates QA, analyzing 100% of text, email and chat interactions. Without spreadsheets or manual entry, managers have comprehensive data to guide decisions - no need to even be in the same location!

CSAT.AI helps you protect your company and your people. Did a customer just threaten to sue you or abuse your agent? Now you know with real time push notifications.

CSAT.AI provides granular details by issue (delivery delay etc) or agent score.

OpsTel Services

With OpsTel VIEW™, you are able to monitor and immediately audit your agent profile data for accuracy and compliance across the entire contact center solution stack.


*OpsTel VIEW™ tracks down unused stale profile licenses and provides clients with detailed audits explaining their location, current and historical status
*Comprehensive audit across the enterprise, it only takes 10 minute
*Provides a view in to the data accuracy of agent profiles across multiple applications
*Drastically speeds up audit and validation processes
*Validates actions to implement for profile data integrity issues across multiple applications
*Can also assist in ensuring access level compliance...
(read more)


SIP-Trunk Demarc Monitor
Analyzes SIP signalling and RTP audio stream of every call passing through the network demarcation point. Provide a real time 24/7/365 network baseline database that contains the IP bandwidth, call traffic of up to 128 voice groups, Call Detail Record (CDR), call blockage and MOS voice quality. All information are displayed in SIP-Trunk dashboards and are used in many applications, such as Telco collaboration, UC/CC analytics, Work Force Optimization (WFO) and caller identification.


Social Media Analytics
Social media analytics is the practice of gathering data from blogs and social media websites and analyzing that data to make business decisions.

Typical objectives of Social Media include increasing revenues, reducing customer service costs, getting feedback on products and services and improving public opinion of a particular product or business division.

Key the activities involved:

Analyzing net sentiment score
Qualitative and quantitative of sentiment analysis
Measure the emotions (6 Emotions) of the consumers
Mapping out all potential advocates
Measuring a nationwide consumer sentiment
Unlimited data extraction & cleaning
Customized positive and negative keywords
Qualitative and quantitative insights & report writing
Measuring the consumer sentiment
Page: 12

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