Cookie Preference Centre

Your Privacy
Strictly Necessary Cookies
Performance Cookies
Functional Cookies
Targeting Cookies

Your Privacy

When you visit any web site, it may store or retrieve information on your browser, mostly in the form of cookies. This information might be about you, your preferences, your device or used to make the site work as you expect it to. The information does not usually identify you directly, but it can give you a more personalized web experience. You can choose not to allow some types of cookies. Click on the different category headings to find out more and change our default settings. However, you should know that blocking some types of cookies may impact your experience on the site and the services we are able to offer.

Strictly Necessary Cookies

These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site may not work then.

Cookies used

ContactCenterWorld.com

Performance Cookies

These cookies allow us to count visits and traffic sources, so we can measure and improve the performance of our site. They help us know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies, we will not know when you have visited our site.

Cookies used

Google Analytics

Functional Cookies

These cookies allow the provision of enhance functionality and personalization, such as videos and live chats. They may be set by us or by third party providers whose services we have added to our pages. If you do not allow these cookies, then some or all of these functionalities may not function properly.

Cookies used

Twitter

Facebook

LinkedIn

Targeting Cookies

These cookies are set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant ads on other sites. They work by uniquely identifying your browser and device. If you do not allow these cookies, you will not experience our targeted advertising across different websites.

Cookies used

LinkedIn

This site uses cookies and other tracking technologies to assist with navigation and your ability to provide feedback, analyse your use of our products and services, assist with our promotional and marketing efforts, and provide content from third parties

OK
[HIDE]

Here are some suggested Connections for you! - Log in to start networking.

MEMBER
Rory Aditya
Manager Digital Service of Retail Customer Care
8
EXECUTIVE MEMBER
M Fajri
Learning & Development Manager
199
MEMBER
Vijay s
Director
44

Article : What Makes a Good Partner Programme? 5 Steps to Success

#contactcenterworld, @puzzelsolutions

Author: Rob Wiles, Partner Channel Director at Puzzel

What makes a good partner programme? 5 Steps to Success

Leveraging partnerships is good for business but the channel landscape is changing. Tomorrow’s winners will truly engage with their partners says Rob Wiles at Puzzel. Here, he shares 5 top tips for building a supportive channel ecosystem.

Early in 2019 a principal analyst at leading research and advisory firm Forrester said he had seen "more disruption in the channel in the past 18 months than in the past 37 years combined."

Interestingly, he then went on to say that "ecosystems are set to replace traditional channel programs", a trend that echoes Puzzel’s own conversations with partners. Many of our partners simply want to ‘dip in and out’ of a vendor’s portfolio but combine it with offerings from other vendors or even with their own in-house skillsets and intellectual property. With this in mind we are looking for new ways to engage with the channel and here are my thoughts on what makes a good partner programme.

5 steps to an effective partner ecosystem

The best channel strategies create impact in the marketplace while giving customers something new and relevant to their business. At Puzzel our strategy is simple, rewarding, on trend, disruptive and above all supportive:

1. Less is definitely more – while many vendors go for high volume, we believe partners should be chosen carefully. The aim is not to recruit 100s of partners but provide organisations with an opportunity to be part of a supportive ecosystem. Look for partners who bring different skills, perspective and value to the mix. They should complement each other’s products and services. They should also be able to determine their own level of engagement to best suit their individual business models. This gives partners the freedom to generate new revenue streams while effectively protecting margins and ensuring their offerings stand apart from the competition.Be sure to include industry analysts, consultants and latest social influencers on LinkedIn and Instagram. Their power to influence buying decisions is real and viral so it is important to involve and nurture them!

2. Brilliant engagement – winning vendors are those that truly engage with their partners to achieve coverage and scale in today’s competitive marketplace. Sharing collective knowledge and expertise with partners to create joint value propositions will have real impact on the market and drive customer success. Extend engagement beyond the immediate partner management team to include high-touch sales people, solutions architects, pre-sales and marketing. Why not add the VIP touch by appointing executive sponsors for partners who want to focus 100% on your business?

3. Positive commercials – most organisations will agree that different types of partners are motivated by a different set of discounts, rebates and MDF rates when they are really only thinking about what motivates the channel or sales department. Successful vendors should seek to introduce incentives that excite all areas of the business from the owner to the financial director as well as the salespeople and beyond.

4. Trusted technology – we promote the benefits of cloud contact centre solutions that combine omnichannel technology with Artificial Intelligence (AI) to support complete customer interactions in a digital age. Highlight scalability to accommodate all customer types so that partners can rely on one platform to meet their customers’ end-to-end needs. Be creative and build a marketplace where partners can monetise their offering and where everyone from IT administrators in small companies to seasoned enterprise architects, in large multinational organisations, have easy access to the best vendor and third-party solutions, all in one place. Use trusted technology to spread the word and build business cases.

5. Create a supportive channel community – it’s all about enablement, enabling partners to win and delight customers in their own way. Start with the basics, which can be overlooked. Communicate news about upcoming product releases before they become public. In advance, give partners the marketing tools they need to deliver the right message and generate hot leads. Remember to train the whole team – pre-sales, sales, operations, support, marketing and professional services. At Puzzel we aim to enabling partners to become effective customer experience (CX) consultancies and value added partners to their own customers.

The secret to building an effective channel is to brave and dare to be different! Turn traditional thinking on its head and learn the new rules of partner engagement.

Rob Wiles is Partner Channel Director at Puzzel

#contactcenterworld, @puzzelsolutions


About Rob Wiles:
Rob Wiles is Partner Channel Director at Puzzel

About Puzzel:
Company LogoPuzzel (formerly Intelecom) builds on 20 years’ heritage. It was one of the first pioneers to develop a cloud-based contact centre. Puzzel also encompasses leading mobile messaging and mobile payments to deliver a flexible and customisable customer interaction platform to meet the needs of today’s omni-channel and mobile environments. Headquartered in Oslo, Norway, Puzzel employs over 130 people who are all passionate about delivering innovative customer interaction solutions for contact centres and mobile environments.
  Company Blog   Company RSS Feed   Company Twitter   Company LinkedIn   Company Profile Page

Today's Tip of the Day - What Type Of Relationship Do You Want?

Read today's tip or listen to it on podcast.

Published: Friday, January 17, 2020

Printer Friendly Version Printer friendly version

2024 Buyers Guide Recruitment Products/Services

 
1.) 
MainTrax

HireTrax
HireTrax, MainTrax's standalone pre-hire virtual interviewing solution, automatically analyzes the behavioral characteristics found in each candidate's VOICE to help you select reps better suited for the specific job at hand. After all, agents speak with your customers for hours each day so it's vital they possess the behavioral characteristics and personality traits necessary to be successful. By picking those with tendencies of empathy and positive behavioral traits, you'll have a higher caliber of candidates who will perform better on the job and stay.

2.) 
Vads

VADS Recruitment Services
VADS Indonesia provides a recruitment process with strict selection with various requirements according to client needs. VADS Indonesia also has a database of trained candidates so that it can meet the agent needs quickly and in large numbers.

3.) 
SalesMatch Ltd

Contact Centre Behavioural Assessments
SalesMatch is an intelligent web based sales and contact centre behavioural assessment platform. It is based on the well known, tried and tested DISC psychometric theory, used by thousands of organisations round the world.

- Reduces Agent Attrition - By selecting the right agent for the role
- Increases Performance - By matching the character profile to the task
- Reduces Time Off - A well matched profile to the role reduced work
stress
- Reduces Recruitment Costs - By early identification of the right candidates

Putting the right person in the job role has become the key focus in the drive...
(read more)

4.) 
TactiCall Recruitment Services

TactiCall Recruitment Services
Permanent Placement
Temporary / Labour Hire / Contingent and Contract Hire
Recruitment Consulting Services
Assessment Centre Design and Facilitation
 

About us - in 60 seconds!

Join Our Team

Industry Champion Award Leaderboard

Most active award (top 10) entrants in the past 48 hours! - Vote for Others / About Program
Submit Event

Upcoming Events

The 19th AMERICAS Annual Best Practices Conferences are here! Meeting Point for the World's Best Contact Center & CX Companies Read More...
 30399 
Showing 1 - 1 of 3 items

Newsletter Registration

Please check to agree to be placed on the eNewsletter mailing list.
both ids empty
session userid =
session UserTempID =
session adminlevel =
session blnTempHelpChatShow =
CMS =
session cookie set = True
session page-view-total = 1
session page-view-total = 1
applicaiton blnAwardsClosed = True
session blnCompletedAwardInterestPopup = False
session blnCheckNewsletterInterestPopup =
session blnCompletedNewsletterInterestPopup =