What almost seemed like a fad in the mid 90s is now a way of life… or is it? If you read some of the recent pundit analysis on CRM usage, you will find that most companies have not completely adopted CRM — and those that have, not all of them have done it successfully (which is a whole different subject for another time).
So, for those on the sidelines, why CRM and Why Now? Here is the simple answer:
Why CRM?
CRM technology, when combined with Strategic Execution has proven to increase Sales/Revenue, Reduce Customer Service Costs, Increase Efficiencies, Improve Customer Loyalty, Increase Retention, Standardize processes and the list goes on and on…
Why Now?
Now… this is an interesting question… My thought was, if you have been educated about the value of CRM, then why not now? It’s like saying, "I am going to wait because I don’t need all that CRM offers." So, that in itself should be enough. But just incase you are not convinced, let’s add a few more reasons:
As Winston Churchill put it so well, If you mean to profit, learn to please. Learning to please in today’s world requires the right tools. So, what are you waiting for? Search for "Small Business CRM" or "Online CRM" or "CRM Software" and start looking at the many solutions available to help take your business to the next level.
Published: Friday, May 21, 2010
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