In the highly competitive cable industry world, it is extremely important for companies to differentiate themselves. Taking advantage of technology and streamlining business processes can make a significant difference.
In order to differentiate the organization and continue growing the business, Bright House recognized that it had several business challenges it wanted to overcome. These included:
By addressing all of these issues, the company anticipated experiencing improved business processes and reduced costs.
The company felt that its agents spent a significant amount of time handling routine billing inquiries, such as account balance, how to make payments, questions about cable outages, or confirmation and cancellation of service appointments. It also recognized that time was also wasted with customer service agents having to transfer calls to the agents that handle the sales and billing inquiries and vice versa. Streamlining this process could make deep inroads into maximizing agent resources and improving overall customer satisfaction by reducing queue times and routing the customer to the right agent the first time.
Bright House identified that an interactive voice response system could accommodate all of these requirements and began the process of exploring vendor solutions. Early on in the vendor exploratory process for potential solution providers, Bright House received a ROI assessment and determined that just by reducing the number of transfers alone would provide enough cost savings to justify a complete system. A complete request for proposal (RFP) was sent to a number of vendors. Following a review of the RFP responses, Bright House put Aspect and Avaya on the short list for further exploration of the capabilities of each of the solutions.
Aspect was ultimately selected by the company for both its competitive price and tight product set integration with other existing Aspect Software solutions including Aspect® DataMart™ and Aspect® Enterprise Contact Server™, which Bright House is using to provide agents with customer information via screen pops and Aspect® eWorkforce Management™, which they are using to schedule agents to handle appropriate call volumes. Each contact center product provides information to Aspect DataMart to give Bright House historical and real-time reporting capabilities.
Putting A Plan Into Place
Aspect Customer Self Service offers support for speech recognition for a more user-friendly interface. By taking advantage of the flexibility that speech recognition technology adds, Bright House is able to automate processes, such as address collection, that cannot be automated with a simple touchtone system.
In addition, as a seamless part of the contact center, Aspect® Customer Self Service™ enables Bright House to automate a portion of a call and then transfer the call to an agent for completion, ensuring that the agent's time is spent where it is most valuable. Of key importance to Bright House was the fact that Aspect Customer Self Service could send all of the call data information to Aspect® DataMart™, which could then turn around and provide the contact center managers with extensive information about call handling.
Aspect Customer Self Service offers a highly-scalable, mission-critical architecture, ensuring that the automated system is available to Bright House customers when they call. And, because Aspect Customer Self Service supports VoiceXML, an industry-standard application development language, Bright House can future-proof its applications and use them across multiple platforms.
One key piece to the company's successful implementation of the Aspect Customer Self Service solution was that during the testing phase, all Bright House front line employees were required to call through the system to give ideas for enhancements. Each of the 600 comments was reviewed and some items were chosen for refinement before full implementation and roll-out to the customer base.
The Proof Is In The Pudding
Most importantly, Bright House has seen a measured increased in customer satisfaction. Leveraging research conducted before and after the implementation, as well as focus groups, has confirmed that Bright House's customers are very satisfied with the services they are receiving following the implementation of the Aspect Software voice portal solution. Many of the individuals in the focus groups commented that the new system was "better than most" or the "best they've seen". In addition, the latest survey, conducted nine months after implementation asked: Does Bright House Networks offer good self-service features? The company's ratings increased from 35 percent pre-installation to 45 percent.
As an added bonus, Bright House was able to experience a Return on Investment (ROI) from Aspect Customer Self Service less than six months after implementation.
"The application exceeded our expectations. By implementing Aspect Customer Self Service, Bright House has achieved an increase of more than 100 percent in its self serve usage," said Bob Artz, Director of Call Center Operations for Bright House Networks, Central Florida Division.
Lastly, as always, Bright House Networks will continue to invest in technology, as needed, to enhance their services as the business changes.
Charter Communications, Inc. (NASDAQ:CHTR) is a broadband connectivity company and cable operator serving more than 32 million customers in 41 states through its Spectrum brand. Over an advanced communications network, the Company offers a full range of residential and business services including Spectrum Internet®, TV, Mobile and Voice.
Alvaria was founded through the merger of Aspect Software and Noble Systems, technology leaders in Customer Experience (CX) and Workforce Engagement solutions. Our name is derived from Latin for “hives” – nature’s perfect form for millions of years – bringing you solutions that are scalable, resilient and secure, with efficiency, speed and pinpoint accuracy.
Published: Tuesday, November 21, 2006
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