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Case Studies : Hillarys
Hillarys is a UK supplier of made-to-measure blinds, shutters and curtains. Handling inbound customer contacts each year, the company is dedicated to providing the highest levels of customer service across a 180 seat contact centre, supported by 1,000 field based Sales Advisors.
Managing a multi-channel contact centre, enquiries are split 50/50 between web and inbound calls. With KPIs around answering 80% of calls within 20 seconds and minimising lost calls to under 2%, Hillarys fits the mould of a best practice contact centre, earning themselves a place on the UK’s top 50 Contact Centre list. As part of a continuous programme of improvement the company took the opportunity during a recent telephony upgrade to review their call recording infrastructure and how it could be improved to better support the needs of their customers and agents.
After reviewing a number of call recording products and suppliers on the market, Business Systems (UK) Ltd was selected as a strategic partner to work with in implementing the Red Box Recorders Quantify product. Julian Bond, Head of ICT at Hillarys commented "Business Systems was an organisation we could work with; they weren’t restricted to selling us a single product but focussed on understanding our business and helping us choose the product which would work best for us. We wanted a capable partner with plenty of experience in complex integrations and appreciated their collaborative style and informed approach that seemed to be genuinely centred on delivering tangible value to our business."
Paul Mellors, ICT Service Delivery Leader at Hillarys goes on to comment "The Red Box product felt like a good fit for us, it was simple to implement, easy to work with and has an intuitive interface and the commercials were right." Julian adds "We wanted to ensure quick utilisation, scalability and a product which was clearly unhindered by the need to support extensive legacy features. A solution built around web services was key to allowing easy and flexible integration with other systems, as we continue to pursue a service-oriented architecture strategy."
Prior to the implementation Hillarys had a somewhat onerous and time-consuming process for reviewing calls which involved an evaluator or team leader going into a private room and physically selecting calls from the relevant DVD to playback.
Hillarys have taken the opportunity to add optional quality monitoring licenses to the Red Box Quantify solution, providing a more consistent platform for coaching and mentoring staff. With four dedicated coaches and fourteen team leaders, the ability to live monitor means issues can be dealt with as they occur. The ability to add notes or tags to flag calls for future reference, will help pinpoint the calls worth listening to and better inform the training and coaching needs for agents.
As a company taking credit card details on the phone, support for PCI DSS compliance was also a ‘must have’ from any recording solution. The automated pause and resume feature in the Red Box system means that as soon as the payment card application screen is opened on the desktop, suppression of audio on the call is automatically triggered to ensure compliance.
Another key element for Hillarys was to ensure that the product would be fully supported and maintained following implementation. The knowledge and experience demonstrated by Business Systems offered reassurance to Hillarys that they would continue to reap the rewards of their investment whilst being kept up to date with any new development of features which could benefit them.
Alongside this Business Systems are also providing training and consultancy to ensure that users fully understand how to self-provision, access and playback their calls without relying on the IT department to do this for them.
Paul goes on to comment "We talk to users a lot less about call recording now, as users are more self-sufficient. If anything does go wrong with the system we also have access to a good network of engineers with Business Systems, including one who’s practically on our door step."
Today's Tip of the Day - Capability And Reliability
More Editorial From Hillarys Blinds Limited
About Business Systems UK Ltd:
Business Systems is the UK’s largest independent provider of call recording and workforce optimisation solutions to organisations with critical phone-based interactions including Financial Institutions, Public Organisations, Emergency Services and many in-house and outsourced customer service centres. Solutions range from basic call recording (on premise, hosted and mobile) through to quality monitoring, speech analytics and workforce management tools. The company ensures high quality and fit-for-purpose implementations with a range of value added services including project management, consultancy, integration, training, and technical support.
About Hillarys Blinds Limited:
Hillarys Blinds is a retailer and manufacturer of made-to-measure blinds, curtains, shutters and awnings. It sells via a network of approximately 850 self-employed advisors throughout the UK. The company’s head office is in Nottingham, while manufacturing facilities are located in Nottingham and Washington, Tyne and Wear. Approximately 1000 people are employed by the company in roles including sales and marketing, ICT, customer services, manufacturing, warehousing and distribution.
Published: Thursday, June 19, 2014