News : 7 Announces Collaboration with Adobe to Improve Customer Experience
Campbell, CA, USA, March 21, 2017 -- 7, a global provider in intent-driven customer engagement solutions, announced it will work with Adobe on a standard data model to enhance the value of customer data. Additionally, 7’s support of Adobe Cloud Platform – Launch will empower companies with a continuous feedback loop that bridges front end marketing campaigns and backend customer support interaction data. This capability will enable the necessary analysis and validation to improve and optimize marketing campaigns through insights gleaned from customer experience metrics.
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"Understanding consumer intent is critical in customer acquisition and engagement," said Scott Horn, chief marketing officer at 7. "But to understand intent, you have to understand how consumers are interacting with your brand at every touch point. Adobe has a platform and vision for integrating consumer data, with a data governance framework to match and the advancements its making to its Cloud Platform are important steps towards creating a more personalized and holistic customer experience."
"It is time to move the industry forward and past piecemeal systems and fragmented implementations," said Suresh Vittal, vice president, Adobe Marketing Cloud. "In partnership with innovative companies like 7, we’ll enable customers to focus on what really matters – delivering consistent, personalized experiences that delight customers at every turn."
Posted by Veronica Silva Cusi, news correspondent
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