#contactcenterworld, @8x8, @Frost_Sullivan

Santa Clara, CA, USA, July, 2021 -- Based on its recent analysis of the global cloud communications, collaboration and CX management services market, Frost & Sullivan recognizes 8x8, Inc.(NYSE: EGHT) with the 2021 Global Competitive Strategy Leadership Award. 8x8's integrated business cloud communications platform is ideal for the current environment of remote working with its advanced capabilities and flexible deployment options. The rich cloud collaboration suite and robust CX management capabilities provide compelling value to key stakeholders, including enterprise workers, contact center agents, and IT admin staff.

"With its integrated platform and a complete portfolio of as-a-service solutions, 8x8 addresses growing business demand for flexible consumption of communications, collaboration, and CX management tools," said Elka Popova, VP of Connected Work Research at Frost & Sullivan. "Key performance metrics, including revenue growth, channel sales, and traction among midmarket and enterprise customers, underline the effectiveness of 8x8's strategy and execution."

A 2021 global Frost & Sullivan survey of contact center investment decision makers reveals that 63% of surveyed businesses are already integrating their unified communications (UC) and CX solutions and another 26% are planning to do so in the next two years. An improved customer journey (54%) and a better agent experience (52%) top the list of key benefits businesses are pursuing with an integrated UC and CX strategy.

8x8's set of unified communications-as–a-service (UCaaS), video communications-as-a-service (VCaaS), and contact center-as-a-service (CCaaS) capabilities delivers operational efficiencies and offers productivity benefits. With the launch of its experience communications-as-a-service (XCaaS) solutions, the company demonstrates an impressive ability to address a variety of communication-intensive roles in customer organizations. The pending launch of persona-based profiles (e.g., Receptionist, Admin, and Sales) will provide tailored XCaaS capabilities and integrations for different types of users, including cross-populating UC and contact center features across personas.

"International expansion is another important growth focus for 8x8 as it continues to extend its global reach by enhancing regional and country coverage and support capabilities. This allows multinational organizations to deploy a single integrated solution that serves all customers, employees, and partners around the world with the same high-quality communications, contact center, and analytics services," noted Popova. "Overall, 8x8's compelling vision and effective strategy execution position it for continued success in the rapidly evolving business communications space."

Each year, Frost & Sullivan presents this award to the company that has leveraged competitive intelligence to execute a strategy that results in stronger market share, competitive brand positioning, and customer satisfaction.

#contactcenterworld, @8x8, @Frost_Sullivan

Posted by Veronica Silva Cusi, news correspondent
Source: https://www.newswire.ca