News : Accenture Positioned as a Leader in Gartner Magic Quadrant
New York, NY, USA, Feb 21, 2017 -- Accenture (NYSE:ACN) is positioned in the "Leaders" quadrant of independent analyst firm Gartner Inc.’s recent report, "Magic Quadrant for CRM and Customer Experience (CX) Implementation Services, Worldwide1".
According to the report, "Gartner defines the CRM and CX implementation service market as project-based services to help form a customer relationship or CX strategy and/or design, build, integrate and deploy process change and technology solutions that improve interactions between organizations and their customers.
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These projects have goals set out by sales, marketing, customer service, field service and digital commerce leaders, such as improving customer satisfaction, acquiring new customers, retaining existing customers, creating a single view of the customer, cross-selling or upselling to customers, improving campaign response rates, driving up customer advocacy or referrals, and gaining better margins through improved pricing."
Following Gartner’s evaluation of 20 providers of CRM and CX strategy and implementation services, Gartner positioned Accenture in the Leaders quadrant. Accenture is able to deliver and add value for its clients by bringing the very best capabilities from across the business together, with Accenture Strategy setting the differentiated vision, Accenture Consulting transforming businesses for a digital world, Accenture Digital bringing design-thinking to customer experience, and Accenture Technology taking the lead on CX technology implementation.
"For the tenth consecutive time, Accenture has been recognised by Gartner as a leader in CRM and CX strategy and implementation. With consumer expectations rapidly changing and new opportunities rising at the intersection of business and technology, customer relevance is one of the highest priorities for organizations looking to build loyalty and maintain profitable customer relationships," said Robert Wollan, senior managing director leading Advanced Customer Strategy, Accenture Strategy. "Organizations can only deliver the unique and personal experiences customers crave by putting them at the heart of the business. Accenture’s powerful combination of end-to-end capabilities, from strategy through to implementation, is helping clients drive impactful experiences which can lead to higher customer satisfaction and loyalty, increased customer acquisition and lower operational costs."
#contactcenterworld, @Accenture, @Gartner_inc
Posted by Veronica Silva Cusi, news correspondent
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Accenture is a global management consulting, technology services and outsourcing company. Accenture collaborates with its clients to help them become high-performance businesses and governments. With deep industry and business process expertise, broad global resources and a proven track record, Accenture can mobilize the right people, skills, and technologies to help clients improve their performance.
Gartner, Inc. is a research and advisory firm that helps more than 10,000 clients leverage technology to achieve business success. Gartner’s businesses consist of Research, Consulting, Measurement, Events and Executive Programs. Founded in 1979, Gartner has over 3,800 associates, including approximately 1,000 research analysts and consultants, in more than 75 locations worldwide.
Published: Friday, February 24, 2017
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