Palo Alto, CA, USA, Feb, 2021 -- Actian, a provider in hybrid cloud data analytics, officially launched a new Customer 360 solution offering, designed to simplify and accelerate the delivery of customer insights. Built on Actian’s Avalanche hybrid cloud data warehouse, the solution enables data-driven organizations to shape their customers’ experiences better and more quickly, dynamically and cost-effectively.
"Organizations need to react quickly to changes in buyer behavior, but data silos and the lack of strategic, easy-to-use analytical tools are holding them back," said Vikas Mathur, SVP of Products at Actian. "Actian’s Customer 360 Real-time Analytics solution running on our Avalanche service bridges the gap, giving workers of all technical abilities valuable tools they can use to harness existing data sources to generate actionable insight in the business moment."
Unifying siloed departments, business applications and associated data has long been a struggle for companies of all sizes and scope. Marketers faced with rapid, often unpredictable changes in buyer needs and behaviors1 are frustrated with their inability to access, process and analyze data from their existing systems. Actian addresses organizations’ needs, introducing an analytics solution that integrates with existing systems and delivers real-time, persona-based insight to flag new prospect opportunities and drive streamlined customer engagement.
"Data silos are really a barrier to implementing Customer 360 in this data-driven customer experience economy," said Sheryl Kingstone, Head of Customer Experience, Commerce and Voice of Connected User Landscape at 451 Research, part of S&P Global Market Intelligence. "It’s interesting, when we look at the rampant number of data silos that are in industries today, large organizations have at least eleven plus silos of customer data but even small organizations have five, six, or seven silos of customer data."2
Posted by Veronica Silva Cusi, news correspondent
Published: Monday, March 1, 2021
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