News : ADAM Software Identified as a Leader in Digital Asset Management
Ghent, Belgium and New York, NY, USA, Aug 19, 2016 -- ADAM Software, a Digital Asset Management (DAM) and Product Content Management (PCM) software provider, announced that it has been identified as a leader by Forrester Research, Inc. in The Forrester Wave™ Digital Asset Management For Customer Experience, Q3 2016.
The Forrester Wave™ report evaluated the 12 most significant software providers across 33 criteria. ADAM Software tied for the top score in two criteria: Strategic vision and direction, and in Enterprise track record and market traction. The report cites ADAM Software's strong product library services capabilities, particularly in areas like globalization/localization, metadata, and taxonomy.
Forrester also noted that "ADAM Software boasts some large, global deployments in both Europe and North America for clients looking for a .NET DAM solution… has a robust strategic vision for building partner networks and showed some new features like automated tagging."
"We welcome the Forrester Wave™ report on DAM," said ADAM Software CEO Pieter Casneuf. "We feel it reinforces our position as a leader in DAM, which is now a critical component of the digital experience technology architecture to support valuable customer-facing content. With Forrester expecting the market to continue to consolidate around a few key players, we believe this evaluation confirms that we are strongly positioned to provide customer experiences that differentiate brands, both in terms of content and rich media."
Posted by Veronica Silva Cusi, news correspondent
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About ADAM Software:
ADAM Software is a leader in empowering enterprises to manage digital assets and product information. Our Smart Content HubTM is used by global brands to create, manage and distribute content for world class omnichannel customer experiences. Our customers include LEGO, IKEA, adidas, Philips, Home Depot, Mary Kay and Luxottica/Oakley among others.
Forrester Research is an independent technology and market research company that provides advice on existing and potential impact of technology, to its clients and the public.
Published: Monday, August 22, 2016