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News : AddressTwo Releases Version 2.0 of its Popular CRM Software
Indianapolis, IN, Sept 11, 2014 -- After many point releases over six years on the company's aging CRM platform, originally developed by lone-founder Nick Carter in 2008, the newly redesigned version marks not only dramatic improvements in the core product, but also big changes for the company's future strategy.
"We didn't just build a new version, we built a new company," Nick Carter explained. In October of last year, AddressTwo spun off ProtoCRM, a company offering white-labeled CRM software to be branded and tailored for the myriad of marketing and sales systems to which small businesses subscribe. ProtoCRM's first customer, however, was none other than AddressTwo. In other words, the new AddressTwo version is one of many privately branded constructions of the customizable ProtoCRM platform.
"CRM for small business is a crowded market," Carter says, "but our future will be in the malleability of the ProtoCRM platform." The company intends to adapt new CRM offerings in partnership with authors, trainers, and thought-leaders to fill ever-narrower niches that exist in the small and medium business sector. "In truth," Carter added, "AddressTwo is the third customer for ProtoCRM. Two other niche-focused CRM offerings are in commerce today— built confidentially, of course—on the ProtoCRM platform."
Posted by Veronica Silva Cusi, news correspondent
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Carter and Company, LLC is a privately held web application company based in Indianapolis, Indiana. The firm was founded in 2005 by Nick Carter as a marketing consulting company.
Published: Friday, September 12, 2014