Kuala Lumpur, Malaysia, Feb, 2020 -- AFFIN Bank Bhd has been named the Best Digital Customer Experience in SME Banking at the recent Digital CX Awards 2020.
The bank was picked for the award by judges who are industry veterans from companies such as KPMG, Forrester, Fuji, Xerox and EY.
Affin Bank’s development and sustainability in the small and medium enterprise (SME) ecosystem is due to their investment and active role in providing the SMEs with meaningful propositions by being a key partner throughout their business journey.
Affin Bank group CEO Kamarul Ariffin Mohd Jamil said one of the key features of the SMEColony mobile app is the creation of business synergy between the SMEs, the bank and its partners that enables engagement via a digital platform.
"This falls in line with the bank’s differentiated journey in meeting the needs of SMEs, while providing unique solutions with strong CX elements," he added.
Posted by Veronica Silva Cusi, news correspondent
Published: Friday, February 28, 2020
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