News : Affinion International Deploys Traveltek's Commerce Platform
London, UK, Feb 19, 2016 -- Brand affinity and customer retention provider Affinion International has rolled out the Traveltek iSell, iBos and e-commerce platform to its UK travel operation.
Traveltek's global sales director, Peter Whittle, said: "The Traveltek platform provides Affinion with a fully integrated CRM, call centre reservation system, back office administration and responsive design online solution, powering a number of white label websites all in a secure, PCI compliant environment."
Mark Mitchell, head of travel at Affinion International, said: "Since rolling out the Traveltek solution we have seen significant gains in staff productivity in our call centre, the quality of customer documentation we can provide and the breadth of leisure travel suppliers available across package, DP and cruise.
"We selected Traveltek after a robust tender process and the Traveltek fully integrated solution has already delivered a number of measurable benefits across the business."
Posted by Veronica Silva Cusi, news correspondent
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About Affinion Group:
Affinion Group is the global leader in the designing, marketing and servicing of comprehensive customer engagement and loyalty solutions that enhance and extend the relationship of millions of consumers with many of the largest and most respected companies in the world. With more than 35 years of experience in creating and managing solutions that address fundamental consumer needs, Affinion provides programs in subscription-based lifestyle services and personal protection, points program management, insurance and other areas that help generate increased customer loyalty and significant incremental revenue for more than 5,550 marketing partners worldwide. Based in Stamford, Conn., the company has approximately 3,900 employees throughout the United States and in 12 other countries, primarily in Europe, and markets in 16 countries globally. Affinion holds the prestigious ISO 27001 certification for the highest information security practices, is PCI compliant and Cybertrust certified.
Published: Monday, February 22, 2016