#contactcenterworld, @salesforce
San Francisco, CA, USA & London, UK, Apr 11, 2023 - Affinity, a relationship intelligence platform for dealmakers, announced it has launched Affinity for Salesforce on Salesforce AppExchange, empowering customers with insights directly within Salesforce to find, manage, and close deals faster. Affinity for Salesforce automatically generates contacts, enriches records, creates relationship insights, and delivers them to dealmakers directly with Salesforce Sales Cloud to drive deals forward. These new capabilities provide senior executives with even more value from their CRM data, which will increase usage and adoption.
"Dealmakers need a complete picture of their team’s network to source and advance deals. Too often these relationships are hidden, leading to missed opportunities, or dealmakers are forced to do expensive manual CRM data work to share their network," said Ray Zhou, co-founder and co-CEO at Affinity. "With the launch of Affinity for Salesforce, customers will have access to automatically generated relationship insights in the tools they use every day–whether it's their Salesforce instance, email app, or even a web browser–empowering them with the information they need to find, manage, and close more deals."
"Affinity for Salesforce is a welcome addition to AppExchange, as it accelerates business transformation for customers by providing deal teams with up-to-date intelligence about their relationships to better understand their business and deals," said David Lee, Vice President of Product Management, AppExchange. "AppExchange is constantly evolving to connect customers with the right apps and experts for their business needs."
#contactcenterworld, @salesforce
Posted by Veronica Silva Cusi, news correspondent
Source: https://www.businesswire.com
About Affinity Health Plan:
Affinity is a relationship intelligence platform that empowers dealmakers in relationship-driven industries to find, manage, and close more deals. Affinity enables leaders to drive deals, free themselves from data drudgery, and ensure their teams can take action with confidence, knowing the context and history of every relationship. The Affinity platform, including Affinity CRM, is used by over 2,700 relationship-driven organizations worldwide. Founded in 2014, Affinity is headquartered in San Francisco.
About Salesforce:
Salesforce.com delivers software-as-service offering a family of on demand solutions for integrated sales force automation, campaign management, customer service and support, and document and file management to help companies meet the complex challenges of global customer communication. The company has introduced sforce, a new service that will change how applications are built as significantly as salesforce.com changed how applications are delivered. 
Published: Wednesday, April 12, 2023
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