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News : Air New Zealand Deploys Boxever Predictive Marketing Tool
Nov 19, 2014 -- Air New Zealand has deployed predictive marketing software from Boxever to improve its real-time personalisation program for customers.
Boxever's CRM, customer intelligence, and recommendation engine will provide customised offers and engagement with Air New Zealand customers across multiple channels including web, email, mobile, and in the call centre.
"We want to deliver more value to our customers, provide them a more tailored experience, and improve the return on our marketing spend through the use of machine learning algorithms," says Hamish Rumbold, general manager customer value and loyalty, Air New Zealand.
"Our partnership with Boxever is critical in delivering this vision as their expertise in the travel industry and their travel focus gives them a deep understanding of the complexities of travel retailing," says Rumbold, in a statement. "This logic has been built into the Boxever solution, which we believe will shorten the delivery cycle and enable us to see results more quickly."
Posted by Veronica Silva Cusi, news correspondent
Today's Tip of the Day - Understand Your Business
About Air New Zealand:
Air New Zealand Limited is the national airline and flag carrier of New Zealand. Based in Auckland, the airline operates scheduled passenger flights to 25 domestic and 26 international destinations in 15 countries across Asia, Europe, North America and Oceania. The airline has been a member of the Star Alliance since 1999.
Published: Thursday, November 20, 2014