New Delhi, India, Oct 26, 2020 -- Telecom operator Bharti Airtel entered the rapidly-growing cloud communications market with the launch of business-centric ‘Airtel IQ’.
A cloud-based omni-channel communications platform, Airtel IQ, aims to enable brands to deepen engagement with customers through timely and secure communication, a company statement said, terming the move as a "game changer" for the fast-evolving Indian enterprise communication segment.
The Indian cloud communications market, estimated at USD 1 billion, is seen growing nearly 20 per cent annually.
"With just a slice of code, businesses can embed communication services such as voice, SMS, IVR (interactive voice response) in their applications and digital properties across desktop and mobile, all through a unified platform," the statement said.
Adarsh Nair, Chief Product Officer, Bharti Airtel, said "Airtel IQ is first amongst several game changing products that we will be bringing to the market".
Businesses are increasingly looking to cloud-based digital platforms to engage with consumers and Airtel IQ is built to raise the bar, Nair added.
Posted by Veronica Silva Cusi, news correspondent
Bharti Enterprises is an Indian business conglomerate headquartered in New Delhi, India. It was founded in 1976 by Sunil Bharti Mittal and it operates in 20 countries across Asia and Africa.
Published: Wednesday, October 28, 2020
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