News : AIS Says It is Enhancing Customer Service
Bangkok, Thailand, March 29, 2017 -- Advanced INFO Service (AIS) says it is continuing to introduce new innovations in its customer services to serve the digital lifestyles of its customers.
Bussaya Satirapipatkul, executive vice president in charge of customer-service management, said yesterday that AIS recognised that its customers need fast service and convenience, available anywhere and at any time. They also prefer personalised services.
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Among the newly launched customer services are a "My AIS" mobile application that enables customers to check their mobile-phone activities easily, such as voice, data, charges and AIS points that they can collect from their usage.
Another is AIS IVR (interactive voice response) speech recognition, which allows customers to go straight to their specific need by using voice command. They can simply say the service that they want, and the speech-recognition system will bypass the usual voice menu and bring them to the service requested in seconds.
Bussaya added that although AIS had embraced digital technology to strengthen its customer service, the company had not reduced the number of customer-service staff. In fact, they had been trained to be "gurus" giving insightful advice to customers.
Posted by Veronica Silva Cusi, news correspondent
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Published: Friday, March 31, 2017
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