News : Aisei Pharmacy Co. Integrates Marketo and CRM with Magic's XPI
Tokyo, Japan, July, 2017 -- Magic Software Enterprises Ltd., a global provider of software platforms for enterprise mobility, cloud applications, and business integration, announced that Aisei Pharmacy Co., Ltd., which operates dispensing pharmacies across Japan, chose the Magic xpi Integration Platform to synchronize data between Marketo's marketing automation software in the cloud and a proprietary CRM developed for pharmacy customer management.
Using Magic xpi to digitize each patient’s medical history, including prescription drugs, past illnesses and health checks, and linking it with Marketo's marketing automation system, extends Aisei Pharmacy's ability to provide one-to-one marketing, such as patient alerts and recommendations.
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Magic xpi was also used to collect data regarding bank account withdrawals and to receive feedback regarding the payment collection status at each store.
"The ability to expand was one of the key factors in our decision to adopt Magic xpi. In the future, as the number of CRM systems and users increase we are confident that Magic xpi will scale up easily to handle increases in the volume of data processing," stated Seiichiro Iimura, Assistant General Manager of Corporate Communications Dept., Aisei Pharmacy.
"Digitizing the customer experience has become a key differentiator for the retail industry," said Toshio Sato, President at Magic Software Japan. "We are proud to enable Aisei Pharmacy to integrate the wealth of customer data to provide exceptional customer service that provides them with a distinct competitive advantage."
Posted by Veronica Silva Cusi, news correspondent
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About Magic Software Enterprises:
Magic Software Enterprises is a global provider of application platforms and business integration solutions. Our business technology gives partners and customers the power to efficiently build, deploy, and integrate IT applications. Our products incorporate 25 years of technology investment - both software innovation and customer feedback. When you implement a Magic Software solution, whether it’s the uniPaaS application platform or the iBOLT integration suite, you get powerful technology, simplicity of use, and measurable business results. Our customers say that our core strength lies in delivering business productivity and reducing the complexity of IT projects.
Published: Wednesday, July 5, 2017
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