Moscow, Russia, Feb 8, 2021 -- Russia-based Alfa-Bank announced that it has started serving its clients in messengers such as Whatsapp, Telegram, Viber and Facebook Messenger. The company stated that users can click a link, access the Alfa-Message channel on a messenger, and receive a virtual card.
Alfa-Message can be used to transfer money using a card or phone number, to receive money by QR code, to pay for purchases from offline and online stores, to apply for a loan, to register as a self-employed person, or to start a company. All that can be done quickly and without downloading mobile applications. Alfa-Message is currently available to clients with Russian phone numbers.
"We expect more efficient client capture by launching this technology. In the short run, we are going to integrate the messengers in a wide range of our business processes; in particular, convenient messengers will be used for cross-selling, closing deals and to inform clients of their pre-approved offers," said Alfa-Bank Digital Business Director, Executive Board member Ivan Pyatkov.
Last year, NICE announced that Alfa-Bank Russia has implemented its Real-Time Authentication solution in a bid to enable instant verification for customers. Alfa-Bank is now able to authenticate clients calling into the contact centre in real-time and without any need for code words or additional questions.
Veronica Silva Cusi, news correspondent
Published: Tuesday, February 9, 2021
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