Toronto, ON, Canada, Aug 10, 2021 -- Alida, a provider in customer experience management (CXM), unveiled Alida Total Experience Management (TXM). This new approach allows organizations to fuse the voice of their customers and employees with the ability to deliver extraordinary customer, employee, product and brand experiences.
"We’re thrilled to give our clients a way to integrate and optimize experiences across their entire business including product innovation, branding and advertising, employee experience and omnichannel customer experience (CX)," said Ross Wainwright, CEO of Alida. "Alida TXM will allow organizations to build stronger brands, develop state-of-the-art products, and create meaningful and long-lasting relationships with their customers."
"To remain competitive in a rapidly changing market, firms must provide exceptional experiences to attract and retain customers and employees," said Alan Webber, Program Vice President for Customer Experience, IDC. "Customer intelligence solutions help brands track, understand, align, and innovate with customers. This connection of innovating with customers supports brands in creating products, services, and experiences that are based upon real knowledge of the customer that gives the brand a competitive edge in the market."
Since the rebrand from Vision Critical to Alida in September of 2020, Alida’s aggressive growth strategy and ambitious product roadmap have been centered around delivering products in the CX space.
Posted by Veronica Silva Cusi, news correspondent
Alida believes in a world where customers are the ultimate source of truth. A world where the best business decisions are those made with customers, not for them. That's why Alida created the world's first CXM
Published: Thursday, August 12, 2021
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