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News : Alliance Data Signs an Agreement With Boscov's Department Store
Dallas, TX Feb. 4, 2016 -- Alliance Data Systems Corporation (NYSE: ADS), a global provider of data-driven marketing and loyalty solutions, announced its Columbus, Ohio-based card services business, a provider of branded private label, co-brand and commercial credit programs, has signed a new long-term agreement to provide private label credit card services for Boscov's Department Store, LLC. Based in Reading, Pennsylvania.
Boscov's is a family-owned department store chain in the U.S., operating stores throughout mid-Atlantic states and an online store, providing a wide variety of brand-name apparel, footwear, cosmetics, jewelry and merchandise for the home.
The MyLoyalty App will be customized for a brand-immersive experience giving customers the ability to apply, earn and connect with Boscov's. In addition, Alliance Data has signed an agreement to purchase the existing Boscov's portfolio of private label credit card accounts, subject to customary closing conditions.
"Through this new partnership, we look forward to leveraging Alliance Data's customer-centric retail heritage and proven credit and marketing tools to build even greater customer loyalty," said Toni M. Miller, senior executive vice president, chief administrative officer and chief financial officer of Boscov's. "Together we will elevate their outstanding credit program by enriching the value proposition to strengthen meaningful customer relationships, grow sales and extend brand loyalty," said Melisa Miller, president of Alliance Data's card services business.
Laura Collins, Editorial Management
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About Alliance Data Systems:
We are a strong and growing company with three successful businesses (Alliance Data Card Services, Epsilon and Loyalty One) focused on helping our clients grow through data-driven marketing and loyalty solutions. We work behind the scenes for the world’s best known and respected brands.
About Boscov's Department Store, Llc:
Boscov's is an American department store founded by Solomon Boscov in 1914. The first store was in Reading, Pennsylvania, and today 44 stores are spread throughout the states of Pennsylvania, New Jersey, Maryland, New York, Delaware, Ohio, and Connecticut.
Published: Monday, February 8, 2016