News : Alliance Data's BrandLoyalty North American Expansion Continues
Plano, Texas, Oct. 11, 2016 -- Alliance Data Systems Corporation (NYSE: ADS), a global provider of data-driven marketing and loyalty solutions, announced that its LoyaltyOne(R) European-based BrandLoyalty business, signed an agreement with Lowes Foods, a U.S. regional supermarket chain owned by privately-held Alex Lee, Inc.
As part of this agreement, BrandLoyalty will manage a promotional campaign in Lowes Foods stores in North Carolina, South Carolina and Virginia.
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"BrandLoyalty's continued expansion of its global footprint, from Europe and Asia, and now to Africa and the Americas, reinforces its position as a loyalty marketing industry innovator and solution provider to the high-frequency grocery sector," said Bryan Pearson, president of LoyaltyOne. "This agreement with Lowes Foods builds on BrandLoyalty's foothold in Canada with programs at leading grocery banners including Sobeys, Metro and IGA, its successful pilot with a U.S. regional grocer earlier this year, and represents a significant step forward toward establishing a more expansive presence throughout North America."
Formerly president and chief executive officer of Spar Group, Jill Blanchard brings years of retail knowledge and insight to BrandLoyalty and more than a decade of market-sector experience from working in senior roles at global information and measurement company Nielsen.
Posted by Veronica Silva Cusi, news correspondent
Source: Alliance Data
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About Alliance Data Systems:
We are a strong and growing company with three successful businesses (Alliance Data Card Services, Epsilon and Loyalty One) focused on helping our clients grow through data-driven marketing and loyalty solutions. We work behind the scenes for the world’s best known and respected brands.
Published: Thursday, October 13, 2016
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