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News : Alliance Data and Ulta Beauty Sign Longterm Agreement
Plano, TX, and Bolingbrook, IL, USA, July 28, 2016 -- Alliance Data Systems Corporation (NYSE: ADS), a global provider of data-driven marketing and loyalty solutions, announced its Columbus, Ohio-based card services business, a provider of branded private label, co-brand and commercial credit programs, has signed a new long-term agreement to provide private label and co-branded credit card services for Ulta Beauty (NASDAQ: ULTA). Ulta Beauty, based in Bolingbrook, Ill., is a beauty retailer in the United States, operating 886 stores in 48 states and the District of Columbia.
Ulta Beauty and Alliance Data have partnered to develop and manage the Ultamate Rewards Credit Card program which is designed to enhance the benefits of the popular Ultamate Rewards loyalty program and increase engagement with the Ulta Beauty brand. The Ultamate Rewards co-brand credit card program will leverage the MasterCard network so cardmembers can use it anywhere MasterCard is accepted around the world. In addition, cardmembers will have exclusive access to an array of outstanding benefits and unique experiences, including the Priceless Cities program, available only to MasterCard cardholders.
"At Ulta Beauty, we keep the guest at the center of all we do. Enhancing our guests' shopping experience with added convenience and benefits through this new partnership with Alliance Data is yet another way for us to do that," said David Kimbell, chief marketing and merchandising officer at Ulta Beauty.
"From the in-store experience to the immensely popular Ultamate Rewards program, Ulta Beauty has fostered a passionate, loyal customer base," said Melisa Miller, president of Alliance Data's card services business. "We will employ our lifecycle marketing approach to deliver on our promise of being a valued partner for the entire customer journey. We look forward to the possibility of existing Ulta Beauty guests becoming lifelong cardmembers with even deeper brand affinity and engagement."
Posted by Veronica Silva Cusi, news correspondent
Source: Alliance Data
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About Alliance Data Systems:
We are a strong and growing company with three successful businesses (Alliance Data Card Services, Epsilon and Loyalty One) focused on helping our clients grow through data-driven marketing and loyalty solutions. We work behind the scenes for the world’s best known and respected brands.
Published: Monday, August 1, 2016