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News : Alliance Data's Card Services Business Signs Agreement With Forever 21
Dallas, TX, USA, May 19, 2016 -- Alliance Data Systems Corporation (NYSE: ADS), a global provider of data-driven marketing and loyalty solutions, announced its Columbus, Ohio-based card services business, a provider of branded private label, co-brand and business credit programs, has signed a new long-term agreement to provide private label and co-brand credit card services for Los Angeles-based Forever 21. Forever 21 offers the latest fashion trends for apparel and accessories to women, men and kids.
"At Forever 21, we focus on making trendsetting apparel accessible to fashion lovers of all ages, sizes and styles, and now we're excited to offer them more perks and rewards through our new partnership with Alliance Data," said Alex Ok, president of Forever 21. "As we continue the rapid pace of our growth, we're confident this new credit and loyalty program will be a key driver of incremental and top-line sales, as well as further strengthening the relationship with our customers."
"We are excited to partner with this high-energy, distinct fashion brand which is solidly positioned as the 'fast fashion' category leader," said Melisa Miller, president of Alliance Data's card services business. "We will draw on our retail heritage and leverage our extensive experience in the retail apparel category to engage Forever 21 shoppers in new ways. Working collaboratively, we will drive greater brand loyalty and increase sales through a credit program that extends the reach of the brand and offers the features and benefits that appeal to its fashion-forward customers."
Posted by Veronica Silva Cusi, news correspondent
Source: Alliance Data
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About Alliance Data Systems:
We are a strong and growing company with three successful businesses (Alliance Data Card Services, Epsilon and Loyalty One) focused on helping our clients grow through data-driven marketing and loyalty solutions. We work behind the scenes for the world’s best known and respected brands.
Published: Monday, May 23, 2016