News : Alliance Data's LoyaltyOne Business Signs Consulting Services Agreement With U.K. Grocer Morrisons
Plano, Texas, April 14, 2016 -- Alliance Data Systems Corporation (NYSE: ADS), a global provider of data-driven marketing and loyalty solutions, announced that Precima, a consulting and analytics firm specializing in shopper insights and housed within its LoyaltyOne business, and U.K.-based Wm Morrison Supermarkets PLC (Morrisons) (LSE: MRW) signed a new multi-year agreement to use Precima's expertise in analyzing data and generating insights to improve customers' shopping trips
"At Morrisons, we listen hard to our customers and respond quickly wherever possible. We look forward to working with Precima so that we can improve the shopping trip for our customers," said Andy Atkinson, Group Marketing and Customer Director of Morrisons.
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"Given LoyaltyOne's breadth and depth in loyalty, analytics and retail, we identified a business opportunity a few years ago and created Precima, a consulting, analytics and software solutions provider focused on using transaction-level data to understand the behavior of our clients' customers," said Bryan Pearson, president of LoyaltyOne. "Since then, Precima continues to make inroads in a data-rich, mobile and increasingly global competitive marketplace, helping leading retailers in North America and Europe build competitive advantage and loyalty through customer-centricity."
Published by Laura Collins, Editorial Management
Source : http://phx.corporate-ir.net
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About Alliance Data Systems:
We are a strong and growing company with three successful businesses (Alliance Data Card Services, Epsilon and Loyalty One) focused on helping our clients grow through data-driven marketing and loyalty solutions. We work behind the scenes for the world’s best known and respected brands.
Published: Friday, April 15, 2016
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