News : Alliance Data's LoyaltyOne Business Signs New Agreement With Loblaw Companies Limited
Plano, TX, USA, Nov. 21, 2017 -- Alliance Data Systems Corporation (NYSE: ADS), a provider of loyalty and marketing solutions, announced that Precima(R), a consulting and analytics firm specializing in shopper insights and housed within Alliance Data's LoyaltyOne(R) business, signed a new long-term agreement with Loblaw Companies Limited (TSX: L, "Loblaw"). Precima is working with Loblaw to create a single access retail analytics portal enabling customer, marketing and merchandising insights for both grocery and pharmacy retail, set to launch in 2018.
With this new portal, Precima will expand upon its relationship with Loblaw, first announced in June 2014, by providing data to support merchandising and marketing strategy development, promotional effectiveness, assortment decisions, supplier collaboration, and consulting across the company's retail network.
Sponsor message - content continues below this message
Employee Engagement Awards NOW OPEN!
Enter your center,and compete for this prestigious award to attract new staff and show investors and customers you are #1 in your nation!!
Content continues ….
"Precima has a unique ability to translate customer insights into truly differentiated and compelling marketing, trading and supplier solutions that drive noteworthy results," said Bryan Pearson, president and chief executive officer of LoyaltyOne. "We are eager to build on the successful foundation of this relationship with Loblaw, using our combination of loyalty, analytics and retail industry expertise to drive sales, boost profitability, and build customer loyalty."
"Loblaw is committed to leveraging best-in-class analytic tools to drive our business forward," says Jim Noteboom, senior vice president, Loyalty and Consumer Insights, Loblaw Companies Limited. "This new portal will provide greater access to data, enabling us to offer the product assortment and services our customers are looking for, ensuring a better shopping experience."
Posted by Veronica Silva Cusi, news correspondent
Source: Alliance Data
Today's Tip of the Day - Break Monotony – Rotate Your Staff
More Editorial From Alliance Data Systems
About Alliance Data Systems:
We are a strong and growing company with three successful businesses (Alliance Data Card Services, Epsilon and Loyalty One) focused on helping our clients grow through data-driven marketing and loyalty solutions. We work behind the scenes for the world’s best known and respected brands.
Published: Thursday, November 23, 2017
Concentrix, a wholly-owned subsidiary of SYNNEX Corporation (NYSE: SNX), is a technology-enabled global business services company specializing in customer engagement and improving business performance...
Calabrio is revolutionizing the way enterprises engage their customers with Calabrio ONE, a unified workforce optimization (WFO) suite—including call recording, quality management, workforce managemen...
Noble Systems Corporation is a global provider of contact center, workforce engagement, and analytics technologies, offering premise, cloud, and hybrid platforms. Noble Systems has been providing inno...
TTEC (NASDAQ: TTEC) is a global customer experience company that designs, builds and operates captivating omnichannel customer experiences on behalf of the world's most innovative brands. Founded in 1...