Alorica Inc., a global provider in customer experience solutions, announced the addition of Colson Hillier to its executive leadership team as Chief Marketing Officer (CMO). In this role, Hillier will drive strategic planning, product development and execution of Alorica’s global marketing and communications initiatives.
"As Alorica continues to grow globally, Colson will bring solutions to market that enable our clients to better engage and service their customers’ rapidly evolving needs," said Alorica’s Chief Operating Officer Greg Haller. "Colson has a strong track record of packaging technology and digital platforms to build profitable business operations on a global scale. With his background, I am confident Alorica will be even more successful in translating our understanding of consumers’ changing behaviors into an opportunity to create greater value and produce stronger outcomes for our clients."
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With over 20 years of experience leading large-scale transformation in industries such as data services, adtech and fintech, Hillier brings deep experience in applying technology like Artificial Intelligence, Machine Learning and digital marketing to create optimal user experiences.
"Companies like Alorica have the unique opportunity to strengthen the connection between brands and their customers," said Alorica’s Chief Marketing Officer Colson Hillier. "I’m excited to be a part of the team and looking forward to making that happen by merging mind-blowing technology with vertical-specific commercial models so that brands can reach customers in the most impactful way not only now, but into the future."
Prior to joining Alorica, Hillier held numerous senior leadership roles at Verizon Wireless focused on new product development, big data analytics and digital marketing. He holds an MBA from the College of William and Mary and a Bachelor of Science degree in business from the University of Richmond.
At Alorica, we only do one thing – we make lives better. How? By creating insanely great experiences for customers — online, on the phone and through social media. From acquisition and sales to customer care and support, Alorica provides a host of world class services, including customer relationship management and back office support. We’re proud to passionately serve clients as diverse as we are — including communications, financial services, healthcare, retail and tech companies, many in the Fortune 500. We call the OC home, headquartered in Irvine, CA, with more than 100,000 employees across the globe.
Published: Wednesday, May 22, 2019