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News : Ambank’s New Fintech Playbook Involves a Chatbot and Robo-Advisors


Kuala Lumpur, Malaysia, Oct 29, 2018 -- Since the wave of fintech disruption arrived on the shores of Malaysia several years back, many 1st-tier banks have each responded with their own strategies.

Ambank was the only tier-1 bank that has not clearly spelled out their game plan, beyond their Group CEO, Datuk Sulaiman’s statement that they are ready to embrace fintech earlier this year.

That has all changed as Ambank unveiled their chatbot AMY and their intentions to launch a robo-advisory service by early 2019.

What is AMY and what purpose does it serve?

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AMY essentially is an acronym for AmBank Malaysia, currently at its first iteration AMY will be primarily focused on assisting customers on credit card services.

According to Jade Lee Managing Director, Retail Banking, Ambank, AMY was designed based on the most frequent credit card related queries received on their call centre.

The chatbot’s current version will be able to assist customers to activate a new card, reset forgotten pin, arrange a temporary or permanent credit card limit increase, block a lost card and guide customers to apply a credit card that is most suited to their needs.

In recognising the inevitable arrival of robo-advisors in Malaysia Ambank’s Group CEO, Datuk Sulaiman has also hinted at rolling out robo-advisor in early 2019.

He expressed that the robo-advisory service will be leveraging existing data that they have to recommend investments based on their risk-profiling.

Ambank also hinted at a service called "People Like Me" which will recommend investment portfolios to users based on the demographic that they are in.


Posted by Veronica Silva Cusi, news correspondent

About AmBank:
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